Day: 30 March 2018

Aussie production industry comes together for short film celebrating gender inclusivity

Stuart Mitchell

An independent short film by a majority-female crew is turning gender stereotyping on its head, celebrating the inclusive message of #BesideNotBehind. Written,  shot, edited and released all within two weeks in time for International Women’s Day (8 March), Beside Not Behind plays on the old saying that “Behind every great man is a great woman” and promotes the message that support can, and should, go both ways. It follows three women in everyday situations where gender bias, presumption and misconception exists in sometimes the most subtle ways. Its portrayal of…

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PepsiCo and The Nature Conservancy Announce New Water Conservation Projects in Southwestern States

Stuart Mitchell

To mark World Water Day, PepsiCo and The Nature Conservancy have announced new projects to conserve and replenish water in the Southwestern United States, marking the next stage of their multi-year national collaboration. In 2016, PepsiCo announced its goal to return all the water that it consumes in manufacturing operations located in high water-risk areas to the same watershed from which it is taken, by 2025. The collaboration that the global food and beverage company has formed with The Nature Conservancy is at the heart of its strategy for achieving…

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Greenpeace Launch Mission To Minimise Meat Production And Consumption.

Stuart Mitchell

In order to shift the broken meat and dairy system, Greenpeace have one ambitious goal: the reduction of meat and dairy production and consumption by at least 50% by 2050.  If left unchecked, agriculture is projected to produce 52% of global greenhouse gas emissions in the coming decades, 70% of which will come from meat and dairy. We all want to live in a world with clean water,  lush forests, and  abundant and  nutritious food. We want our children to be able to grow  up strong and thrive on a…

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Common Ground Partners with Google to Launch ‘Little by Little,’ a Global Campaign in Support of the Sustainable Development Goals

Stuart Mitchell

‘Little by Little’ is rooted in the truth that exponential change can be made possible through the repetition of little acts by the largest generation on earth. To kick-start the campaign, model and activist, Jillian Mercado, is featured in the anthem video which has already garnered more than 15 million views in just two weeks. At launch, she will be joined by a global roster of influencers – UN ambassadors and YouTube creators curated by FameBit – who will share their stories, content and actions on YouTube and other social…

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Cupanion hits all the right notes for World Water Month

Stuart Mitchell

Cupanion is putting a message – and a melody – in its assortment of reusable cups and bottles in celebration of World Water Month. The Guelph-based reusable water bottle brand has partnered with Toronto agency send+receive to create an online video that features a group of people using its various products to create a piece of African-themed music. Every note in the 60-second video was created using a Cupanion cup or bottle filled with a different amount of water, producing a distinct sound when struck with a mallet. The video…

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