New PSA Focuses on African Americans and Kidney Disease, Encourages Organ Donation

For many, spring marks a fresh start. Yet for others, as April – National Donate Life Month and National Minority Health Month – begins, it’s a reminder of the staggering reality and ratio that African Americans are at least three times more likely than Whites to develop end-stage renal disease, most commonly known as kidney failure. This lingering health crisis, its urgency, and the need to solve the problem through living kidney donations versus years of dialysis, are the focal points of a new 60-second video public service announcement produced…

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American Parkinson Disease Association Launches New Public Service Awareness Campaign: LOOK CLOSER

To kick-off Parkinson’s Disease Awareness Month, the American Parkinson Disease Association (APDA) today launches a brand new public service announcement (PSA) that encourages viewers to look closer at Parkinson’s disease (PD). Featured nationwide on television (in English and Spanish) and in a social media campaign, Look Closer will expand the public’s understanding of the disease and give hope to those already impacted by PD. Most people take PD at face value, associating it only with the more commonly-known physical symptoms such as tremors and slow movements. But there is more…

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Noses On! Walgreens Welcomes Red Nose Day Back to America as the Exclusive Retailer of the New Sparkle Red Nose

Walgreens proudly returns as the exclusive retailer of the Red Noses for the fourth annual Red Nose Day, helping raise funds to end child poverty, one nose at a time. This year’s iconic Red Nose will have an extra twinkle, as Walgreens introduces its first ever “Sparkle Red Nose.” The new edition – which people wear in support of the official Red Nose Day on Thursday, May 24 – hit store shelves at Walgreens and Duane Reade locations nationwide this morning, officially kickstarting the eight-week charitable campaign. From now until…

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Every Day Is Earth Day: Taking Action To Protect Clean Water

The Surfrider Foundation, a leading nonprofit organization dedicated to the protection and enjoyment of our ocean, waves and beaches, today released its annual Clean Water Report that highlights how volunteers are taking action year-round to protect public health and clean water. Surfrider’s two clean water programs, Blue Water Task Force and Ocean Friendly Gardens, are conducted in local communities nationwide to provide solutions to water pollution and protect our waterways for the future. The public can find out where it’s safe to surf, swim or play in the water by…

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PRCA Ethical Champions 2018 rewards the most ethical agencies in PR and communications

The PRCA’s second annual Ethical Champions saw agencies in four categories achieve recognition as leaders in ethical excellence. Ethical Champions is the latest step in the PRCA’s work to raise standards and celebrate those who uphold the highest standards, providing a guiding light for the entire PR and communications industry. It comes during the PRCA’s 2018 focus on #ethicalprofessionalism. There were four winners: Very small agency: Viva Small agency: Greenhouse PR Large agency: Cicero Group Very large agency: Golin Francis Ingham MPRCA, Director General, PRCA, said: “A key priority for the PRCA in 2018 is to provide…

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