Day: 8 April 2018

Iconic Disney characters help inspire girls to be active for Girls’ Football Week

Stuart Mitchell

As part of this year’s Girls’ Football Week, The FA has teamed up with Disney to inspire girls across the country to play the game and get active with the help of some iconic Disney characters. The nationwide participation initiative will give girls, of all ability levels, the chance to play football with an added sprinkle of Disney magic and storytelling. Sessions run by qualified coaches will take place across the country, using football resources created by The FA. Disney-inspired drills will feature strong, determined and mould-breaking characters, who take…

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Rolex, Lego and Google Top Reputation Institute’s 2018 Global RepTrak® 100 – World’s Largest Corporate Reputation Study

Stuart Mitchell

Reputation  Institute  (RI),  the  world’s  leading  provider  of reputation   measurement   and  management   services,   today  announced   the  company’s annual Global RepTrak® 100 rankings. The world’s largest corporate reputation  study of its kind,  the  Global  RepTrak  100  (RT100)  is based  on  more  than  230,000  individual  ratings collected   in  the  first  quarter  of  2018.  It  includes   comparative   rankings,   demographic trends, and unique insights into the dynamics behind reputational  impact. The global study shows  what drives  trust and identifies  supportive  behaviors  such as intent  to purchase  a company’s products, willingness to invest in, or…

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Hey Girls Crowned Virgin StartUp’s Scottish StartUpBusiness of the Year 2018

Stuart Mitchell

This is a story we’re really happy to report. We covered the launch of Hey Girls earlier this year. So congratulations to all at Hey Girls from all of us here at Ethical Marketing News. Having fought off competition from over a hundred entrants, Hey Girls, a ‘Buy One Give One’ sanitary social enterprise tackling period poverty in the UK, is celebrating after being crowned Virgin StartUps Scottish Business of the Year 2018. Over the past three months, Virgin Startup10: Scotland has been searching for Scotland’s best startup businesses and…

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Ethical Marketing Awards

Stuart Mitchell

One of the things that has frustrated me since I started this site is the lack of awards for those doing the right thing. It’s also frustrating that what awards there are all cost about £300-£1000 to enter and it seems like that’s just something which  instantly prices out some of the smaller companies. Over the next 6-12 months I’m going to try and see if I can interest companies in helping me create a new Ethical Marketing Awards that will be free to enter and be open to everyone,…

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Coloradans Against Auto Theft’s Kilo Car Represents Connection Between Auto Theft and Other Crimes

Stuart Mitchell

Did you know Colorado has one of the highest auto theft rates in the nation, with an average of 53 cars stolen every day? What about that 97% of car thieves are charged with additional crimes, such as armed robbery, identity theft, home invasion and drug crimes? Coloradans Against Auto Theft (CAAT) created the “Kilo Car” to educate Coloradans about the importance of simply locking their car to deter auto thieves. Amélie created an ambient piece that would turn heads around downtown Denver. The “Kilo Car” is a full-size vehicle…

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