Day: 14 April 2018

Morris Animal Foundation Launches Unite to Fight Animal Cancer Campaign

Stuart Mitchell

Morris Animal Foundation, the leader in advancing animal health, will launch its fifth annual Unite to Fight Animal Cancer campaign on Monday, March 26. The two-month campaign, which ends May 31, raises funds for research that will lead to new understandings about how to prevent, diagnose earlier and treat animal cancers. Gifts can be made and more information can be found at Unite to Fight Animal Cancer. Cancer is a disease that impacts animals everywhere. In dogs and cats, cancer accounts for nearly half of all disease-related deaths each year,…

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Standing Rock Launches Clean Water Campaign Amid Threat of Pipeline Spill

Stuart Mitchell

After denouncing the leak detection technology of the Dakota Access Pipeline in a report to the U.S. Army Corps of Engineers earlier this month, the Standing Rock Sioux Tribe is taking matters into their own hands by launching a Clean Water Campaign to better prepare for a spill under their water supply. The primary purpose of the Clean Water Campaign is to establish a water safety system that will mitigate the impacts of an oil spill, explains Chairman Mike Faith. This includes the placement of water monitoring wells, training a…

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#RaiseItForward: Water For People and Absolut Elyx Invite People Around the World to Raise a Glass to Help Solve the Global Water Crisis

Stuart Mitchell

From World Water Day, March 22, 2018 through Earth Day, April 22, 2018, people around the world are invited to take part in a social media movement called Raise It Forward. Simply by raising a glass of anything, adding the hashtag #RaiseItForward, mentioning @WaterForPeople and @AbsolutElyx, Absolut Elyx will contribute one week of safe water to communities where Water For People works. Throughout the month, consumers will be able to make an impact on the global water crisis in a fun and engaging way by posting a picture of their…

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Atelier Swarovski Launch first Fairtrade Gold fine jewellery collection

Stuart Mitchell

Atelier Swarovski reaffirms its commitment to conscious luxury with its latest fine jewellery collection, made with Swarovski Created Diamonds and Fairtrade gold, the collection puts sustainability centre-stage. The Fairtrade Gold used in the 18K Swarovski collection comes from Minera Limata Limitada co-operative in Peru. The co-operative’s 31 members mine Fairtrade gold under challenging conditions at an altitude of 4600 meters above sea level. The open pit mine has been Fairtrade certified since the beginning of the year. Most members traditionally earn a living by breeding alpaca. Mining gold provides them…

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Cure Alzheimer’s Fund & BBDO NY Launch first-ever PSA, “Daughter and Mother”

Stuart Mitchell

Cure Alzheimer’s Fund has released its first-ever PSA, “Daughter and Mother” the video shows the effects Alzheimer’s can have on your loved one. The goal of the Campaign, the first run by Cure Alzheimer’s Fund is to shed light on how an investment in a cure is an investment in all of our futures. The film was created pro bono by BBDO New York, it was created out of the insight that’s motehr’s will do anything to ensure that their children’s lives are happy, fulfilled, and unburdened; even when they are grown. Cure…

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