Day: 25 April 2018

Gender pay reporting for PR professionals – new CIPR guidance

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) and Women in PR (WIPR) have published new guidance to help public relations professionals calculate and communicate data on gender pay. The CIPR’s State of the Profession research recently exposed an average pay gap of £11,156 in favour of men in public relations. Further calculations – removing factors that influence salaries such as part-time work – revealed the true gender pay gap rose from £5,784 to £6,725 between 2016 and 2017. The new guidance, published today, is designed to equip PR professionals with the knowledge and confidence to lead…

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PRCA Digital Awards 2018 recognise the leaders in digital PR and communications

Stuart Mitchell

The PRCA’s second annual Digital Awards, in association with delineate, saw winners take away awards in 12 categories, at an event which celebrated the very best of digital and social media PR and communications. The black tie event brought together 150 practitioners at the St. Pancras Renaissance London Hotel on the evening of 5th April, hosted by Kate Russell, the BBC Technology Reporter. Battenhall won Digital Agency of the Year, sponsored by delineate; and Smart Energy GB won In-house Digital Team of the Year, sponsored by Ketchum. The Best Use of Reporting and…

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Unilever to pioneer breakthrough food packaging technology together with Ioniqa & Indorama Ventures

Stuart Mitchell

Unilever has announced a partnership with start-up company Ioniqa & the largest global producer of PET resin Indorama Ventures to pioneer a new technology which converts PET waste back into virgin grade material for use in food packaging. Ioniqa has developed a proprietary technology that is able to convert any PET waste – including coloured packs – back into transparent virgin grade material. The technology has successfully passed its pilot stage and is now moving towards testing at an industrial scale.PET (Polyethylene Terephthalate) is widely used to produce plastic packaging,…

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Keep New Zealand Beautiful launches new campaign to tackle litter

Stuart Mitchell

Keep New Zealand Beautiful (KNZB) has launched an anti- litter campaign, fronted by a boisterous character named Mama Nature to celebrate Kiwis doing the right thing when it comes to disposing rubbish. KNZB saw a need for a new litter reduction campaign after its volunteers collected enough rubbish to fill 120 rugby fields with litter reaching half a metre in height from just one week-long clean up week. The campaign also aims to tackle new research revealed by KNZB showing the top items littered in public places by New Zealanders,…

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The RealReal and Stella McCartney Raise Awareness of the Circular Economy with New Earth Day Campaign: ‘The Future of Fashion is Circular’

Stuart Mitchell

 The RealReal, and its partner Stella McCartney today announced a new Earth Day campaign to bring greater awareness to the circular economy for luxury fashion. The ad, titled “the Future of Fashion is Circular”, promotes a “make well, buy well, resell” mindset encouraging fashion designers to produce high quality items and shoppers to be conscious in purchasing items that retain value–and in time, reminding them to resell to new buyers. This extends the life of luxury items, keeps them out of landfills, and puts them in the hands of new…

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