Day: 16 May 2018

Two Global Cancer Leaders Announce Ambitious Strategic Alliance

Stuart Mitchell

Cancer Research UK, the world’s largest fundraising medical research charity, and the American Association for Cancer Research  (AACR), the world’s first and largest professional organization dedicated to advancing cancer research, are launching an ambitious new international alliance to speed the pace of progress against cancer. The overarching goal of the alliance is to stimulate leading-edge discoveries in cancer research that will ultimately help to save lives from this complex disease. Both the AACR and CRUK share the vision that significant progress against cancer could be facilitated by providing cancer researchers…

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PepsiCo Fourth Annual “Rolling Remembrance” Campaign Will Benefit Children of Fallen Patriots Foundation

Stuart Mitchell

In remembrance of military members who have lost their lives while serving the United States, and in honor of the surviving families, PepsiCo launched its fourth annual “Rolling Remembrance” relay to help spread awareness for Children of Fallen Patriots Foundation (Fallen Patriots) in Seattle. After leaving Seattle, this year’s “Rolling Remembrance” relay will journey more than 8,000 miles throughout the United States and will conclude in White Plains, N.Y. Thursday, May 24, ahead of Memorial Day. Using normal business routes, U.S. Military Veteran PepsiCo North America Beverages and Frito-Lay North America drivers…

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Y&R launches new typeface called The Feminist Letters

Stuart Mitchell

Ad agency Y&R has launched a new typeface called The Feminist Letters. Y&R launched the platform with Women of Sex Tech, Bow & Drape, Bustle, Yola Mezcal and the 3% Conference – organizations that represent kickass women across industries. The Feminist Letters gives all types of activists an engaging, creative way to speak out on the topics they care most about. “Each letter is specifically designed with purpose, calling attention to issues like equal pay, reproductive rights, women’s health, women in politics, and campus assault laws,” The Feminist Letters website say the letters represent…

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McCann Health re-imagines Fabergé eggs as human organs to highlight the value of organ donations in campaign for Moinhos de Vento Hospital

Stuart Mitchell

According to the Brazilian Association of Organ Transplants, in every 8 potentially organ donor, only 1 effectively becomes a donor. That is why the Moinhos de Ventos Hospital, a John Hopkins International Medicine Center affiliated, signs the campaign “Who will inherit your greatest wealth?”, created by McCann Health in Brazil, that re-imagined Fabergé eggs as human organs, showcasing their value and beauty with artistic flare, to highlight the importance of organ donation. “The campaign seeks to promote organ donations through the most basic question: what you will leave as a heritage?…

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Wavemaker Launches Ecover’s New Enviromentally Product Range For World Earth Day

Stuart Mitchell

Ecover have launched a 7-week long media campaign – jointly coordinated by Wavemaker – to relaunch their washing up liquid range, further cementing the brand’s position as a thought leader in the environmental space. The timely executed campaign clearly highlights Ecover’s #Letsliveclean movement, to drive brand awareness and also a wider consideration of day-to-day habits around conscious living. Ecover’s new washing up liquid bottle is not only design led to broaden appeal, but made from 100% recycled plastic which is also 100% recyclable. The print, digital and OOH campaign launches…

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