Serviceplan Italy, ABIO, and Italian food brand Opera create interactive book ‘Libro Abio’

For some children, going into hospital is like going to another planet, they face a lot of new situations, and spend a lot of time alone. So Serviceplan Italy came up with ‘Libro Abio’, a book given to children when they go into hospital to accompany them during their time there, and open their imaginations. The book was distributed to 5,000 children in 200 hospitals. The ABIO Onlus has been assisting children in hospital since 1978, thanks to volunteers who help them every day to overcome the impact of an…

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#CIPRChat returns to tackle mental health in PR

The CIPR will host a tweet chat on Friday 18 May on mental health in public relations, in support of Mental Health Awareness Week. This year’s State of the Profession research recently revealed around one in six (16%) PR professionals live with a mental health condition – an increase of 10% on the previous year’s figure. The hour-long tweet chat kicks off at midday using the hashtag #CIPRChat. The topics will include: Given the reported increase in mental health conditions among public relations professionals, is PR becoming more stressful or are we more comfortable talking about the issue? What…

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