M&S raises the stakes with unrivalled new British beef traceability campaign

Marks & Spencer has launched a new, summer-long food marketing campaign that shines a spotlight on M&S’ new beef traceability standards. As highlighted in the campaign, M&S is the only national retailer in the UK that can trace every piece of beef it sells – whether it’s in a prepared meal, a sandwich or a prime cut – all the way back to every farm and animal from which it is sourced. The “We trace it, so you can trust it” campaign is backed by DNA sampling provided by Dublin-based…

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The Martin Agency Releases Equal Pay Font

Last month the Martin Agency spelt out the significance of April 10th, Equal Pay Day in the United States, quite literally. The day represents how far into the year the average woman must work to earn what the average man did the previous year, so Martin created an open-format typeface with each angle slanted at 22.7 degrees, and all spacing set to 22.7, to visualize the current 22.7% pay difference between men and women in our country. Over time, as the pay gap closes (or sadly widens) the font will dynamically shift…

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