Day: 24 May 2018

Dementia charities join forces for 2019 London Marathon campaign

Stuart Mitchell

Hackney-born actor Ray Winstone is challenging runners inspired by last weekend’s Virgin Money London Marathon to secure their place in next year’s event to help raise over £3.5m for groundbreaking dementia research. The call comes as Virgin Money, the race sponsors, named dementia charities Alzheimer’s Society and Alzheimer’s Research UK as Charity of the Year for 2019. The two charities will join forces for a year-long campaign, called Dementia Revolution, as Charity of the Year for Virgin Money and the 2019 Virgin Money London Marathon. The campaign aims to overthrow…

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Cancer Research UK Survey Shows Beliefs in fake causes of cancer is rife

Stuart Mitchell

Mistaken belief in mythical causes of cancer is rife according to new research jointly funded by Cancer Research UK and published today in the European Journal of Cancer. Researchers at University College London (UCL) and the University of Leeds surveyed 1,330 people in England and found that more than 40% wrongly thought that stress (43%) and food additives (42%) caused cancer. A third incorrectly believed that electromagnetic frequencies (35%) and eating GM food (34%) were risk factors, while 19% thought microwave ovens and 15% said drinking from plastic bottles caused cancer…

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Macmillan Cancer Support Relaunch Their ‘Just Say the Word’ Campaign

Stuart Mitchell

This month, Macmillan Cancer Support are once again launching their ‘Just Say the Word’ campaign with the construction, home improvement, electrical and technology sectors, to encourage men with cancer to seek help. Benchmarx Kitchens and Joinery, CEF, ISG, Mace, Selco Builders Warehouse, telent Technology Services, Topps Tiles, Travis Perkins and Wolseley have joined with the charity to reach and empower men from across the UK to take control of their health and seek the support they need. Macmillan knows that many men find it difficult to talk. New data revealed…

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ACLU Launches Six-Figure Ad Campaign to Educate Immigrant Communities on Their Rights When Dealing with ICE

Stuart Mitchell

The American Civil Liberties Union is launching today a six-figure advertising buy to ensure immigrant communities know their legal rights in interactions with Immigration and Customs Enforcement. The organization is investing to reach vulnerable communities with “We Have Rights,” a campaign launched with Brooklyn Defender Services last month which consists of four videos narrated in seven languages by celebrities. The Spanish and English ads will be featured on Radio Campesina, part of the Cesar Chavez Foundation and a trusted news source amongst farm workers and the undocumented community, and online…

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Cannes Lions confirms 2018 Lions Health Juries

Stuart Mitchell

Cannes Lions has announced the 21 jury members set to judge the Pharma Lions and the Health & Wellness Lions awards at this year’s Cannes Lions. Now in its fifth year, Lions Health recognises outstanding creative communications in the healthcare sector, with winners announced at an awards ceremony on Monday 18 June. “Lions Health was created to promote the value of creativity in healthcare communications. Every year the health juries set the bar that little bit higher, and every year the industry rises to meet that challenge,” commented Louise Benson,…

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