Reusable Packaging Association Launches Switch, Save + Sell Campaign Promoting the Value of Reusable Transport Packaging in Food Applications

The Reusable Packaging Association (RPA) launched today a new campaign promoting the value of reusable transport packaging systems for the movement of food from farm, producer, or processor to point of sale. The campaign demonstrates how food distribution can be more efficient, effective, and sustainable in a reusable packaging system, generating positive top line, bottom line, and environmental results. Reusable packaging has a long history of effective use for the transport of food, and modern product technologies and supply chain operations are enabling increasing opportunities for reuse. “Reusable Transport Packaging…

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This is not a drill – dental ads wisdom

The ASA have put out a blog post talking about dental ads wisdom that I have copied below (c) of post is the ASA’s, I hope you will find interesting, please see their site for more info: National Smile Month is just around the corner, so to celebrate we’ve put together some key things to consider when creating ads for dental products and treatments. Hold evidence to support objective claims Marketers are required to hold robust supporting evidence before making objective claims.  When making efficacy claims about a dental product or…

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