Day: 2 June 2018

Education charity launches social media campaign to amplify young ‘Voices for Change’

Stuart Mitchell

Anti-prejudice education charity the Anne Frank Trust UK has launched a social media campaign #ShoutDownHate aimed at raising awareness of hate crime experienced by young people. Five young people a day are the victims of hate crime – the campaign will encourage youngsters aged 13 – 16 to join a movement that highlights the issue and drives a positive narrative. The campaign will, additionally, help promote the launch – also on Thursday – of a new online platform: both initiatives have been made possible by the Home Office’s Building a…

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JWT Folk and The Marie Keating Foundation urge Irish people to #GIVEASH*T.

Stuart Mitchell

All around west Dublin and Galway over the last two months there have been ads with media personalities brandishing toilet roll urging people to “Give a Sh*t” over the past week. This is the culmination of a two-month-long campaign by the Marie Keating Foundation to raise awareness about Bowel Cancer. The campaign, created by Dublin creative agency JWT Folk, urges the people aged 60 – 69 to “GIVE A SH*T. It could save your life.” Creative Partner, Karl Waters explains; “Uptake of the bowel  cancer screening test is 40.2%. We…

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Facial recognition technology applied to missing persons cases – Invisible Friends campaign launched by whiteGREY

Stuart Mitchell

A world-first campaign to harness the power of Facebook’s newfacial recognition and auto tagging technology in the search for missing people, was launched today for the Missing Persons Advocacy Network (MPAN). Invisible Friends, the campaign developed by whiteGREY Australia, features a selection of Facebook profiles of missing persons, supported by a push to get as many Facebook users around the world to befriend these profiles. The initiative searches the backgrounds of each photo and video posted by the friends of each Invisible Friends profile, in the hopes of identifying and…

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Stop Ivory maintains pressure to see a proposed UK ivory ban made into law and challenges the rest of Europe to follow UK’s lead with a shocking new campaign from JWT London

Stuart Mitchell

Following the recent and welcome announcement that the UK government is planning to ban ivory trading, conservation charity Stop Ivory is keeping up the fight to see the proposals for a comprehensive ban written into UK law, and is challenging other nations to follow suit, with a hard-hitting new campaign. Most people do not make the connection that when they buy ivory, whether a tiny trinket or larger item, the source is invariably a butchered elephant. The UK Government recently announced plans for a strict UK ivory ban, but there…

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Teenage Cancer Trust and RAW London launch Gamer Girl Video

Stuart Mitchell

Teenage Cancer Trust and Raw London have released a new video to raise awareness. The brand new film features Ellie, 16, who was diagnosed with rhabdomyosarcoma in 2015. It depicts her cancer experience through gaming, as her avatar battles through the rounds of the game whilst talking about her own cancer journey. The film highlights the devastating effect that cancer can have on a young person’s body and their life. Going through a brutal treatment regime, missing out on school and time with friends, worrying about the effect on friends…

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