In celebration of the 10th anniversary of Marvel Studios, Marvel Studios: Hero Acts is donating $1.25 million to provide transformative experiences to strengthen the lives of children impacted by serious illness. The grant will provide $800,000 to Make-A-Wish® to grant life-changing wishes for children with critical illnesses around the world, and $450,000 to Starlight Children’s Foundation to help bring joy and comfort to children in hospitals. Chris Evans and Tom Holland, stars of Marvel Studios’ blockbuster Avengers: Infinity War, celebrated the announcement with special screenings of the film at New…
Read MoreDay: 8 June 2018
PENNY ‘Give Bag’ campaign from Serviceplan encourages shoppers to recycle
The single use of shopping bags is a serious environmental problem in our society. However, before now, there was no reward system in Germany for consumers who reuse their shopping bag. Serviceplan came up with a clever way of encouraging shoppers to reuse their bags every time they shop at PENNY. As a reward for protecting the environment by purchasing and reusing the Penny ‘Give-Bag’, customers who save 10 Cents every time they bring their own bag. As an added incentive which benefits the local community, PENNY donates an additional…
Read MoreCook County Health and Hospital System Creates The Tiniest Listing
In Chicago, 1 in every 10 babies is born premature. These babies must spend the first days, weeks and sometimes months of their lives inside an incubator.A single night’s stay can cost nearly $4000. More than half of premature births in the United States are covered by Medicaid, which doesn’t always cover the full cost of care, and hospitals do not receive additional funding for specialized NICU equipment, leaving hospitals to raise this money themselves. To help support Chicago’s tiniest community members, Cook County Health & Hospital Systems (CCHHS) created…
Read MoreMovements of athletes are captured and turned into art, in campaign to raise funds to the Colombian Special Olympics Team.
Special Olympics is a non-profit international organization that seeks the social inclusion of people with intellectual disabilities through sport. Operating in 175 countries, it impacts around 5 million athletes worldwide. As part of an NGO, each national delegation must seek for its own funding, and in the case of Colombia, this becomes even more difficult due to the lack of sponsors. In order to raise funds, so the country representatives could participate in the next Summer Games of The Special Olympics, McCann Colombia created a fundraising campaign that portrays the…
Read MoreSra. Rushmore and The International Committee Of The Red Cross Launch “HOPE”
Sra Rushmore has just launched its second project for the International Committee of the Red Cross, titled “Hope”, a global campaign focused on attacks on hospitals and healthcare workers, which are a daily occurrence in areas of armed conflict. The Madrid agency has created a spot that tells the story of Raya, a girl who indirectly becomes a victim of this type of attack. It’s a powerful film shot in Beirut by British director James Rouse, winner of awards at over 150 international advertising festivals. The objective of this campaign,…
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