Day: 10 June 2018

New Analysis Shows That Quality Journalism is Winning the War on Attention

Stuart Mitchell

Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment.  Independent analysis from SaaS analytics and measurement firm, Moat, demonstrates that premium digital inventory (comprising digital inventory across all WMG brands) in 2017* outperforms all of Moat’s benchmarks by between 16% and 73%. In addition, when looking at the quality of engagement delivered by WMG brands the…

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Mental health projects to receive £320,000 funding from The Bank of Scotland Foundation

Stuart Mitchell

Mental health projects across Scotland are being offered vital financial support this year, with the launch of a new Mental Health Fund from Bank of Scotland Foundation. Launched on Monday 14 May, during Mental Health Awareness Week, £320,000 of funding will be made available to mental health charities and other charities that deliver projects focussing on mental health. Charities can apply for grants of between £1,000 and £25,000 which will be awarded for one year only. Applications must be made via the Bank of Scotland Foundation website before 12 noon on Friday 6 July 2018.…

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Scottish Government and See Me Launch Youth campaign to end stigma and discrimination

Stuart Mitchell

Young people are being encouraged to join the biggest conversation Scotland has ever had on mental health stigma and discrimination. As part of the Year of Young People 2018, the Scottish Government and See Me, the national programme to tackle mental health stigma and discrimination, are working alongside young people to create a new campaign for eight to 26 year olds. Young people are being surveyed to share their views on the mental health issues they face, including if they are able to talk about their feelings and if they…

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Battery Safety Campaign Raises Awareness to Help Prevent Safety Incidents

Stuart Mitchell

To educate consumers on safe battery handling and recycling practices, Call2Recycle®, North America’s first and largest consumer battery recycling program, is launching a battery safety campaign in conjunction with industry partners and Bay Area recycling centers and waste facilities. More than ever before, consumers are enjoying the many benefits that come with the freedom to go unplugged. This means that battery usage is at an all-time high. Despite having battery laws in place, many Californians remain unaware of the ‘hidden dangers’ tied to their used batteries. In 2017 alone, 65%…

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Hasbro and Special Olympics Join Together to Grow Empathy and Inclusion in Schools Globally

Stuart Mitchell

Hasbro, Inc. is expanding its support of Special Olympics International to advance global youth and Unified Schools programs as part of its BE FEARLESS BE KIND philanthropic initiative.  BE FEARLESS BE KIND is designed to inspire and empower kids to have empathy, compassion and courage to stand up for others and be inclusive throughout their lives. “Special Olympics has been a leader in creating a culture of inclusion while also developing empathy and compassion in youth in schools across the globe,” said Karen Davis, senior vice president of Global Philanthropy…

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