Day: 20 June 2018

St. Jude Children’s Research Hospital Expands International Reach with St. Jude Global

Stuart Mitchell

St. Jude Children’s Research Hospital is expanding its reach around the world with the launch of St. Jude Global. The hospital today unveiled this bold new initiative that grows and strengthens its efforts to improve access to care for children with cancer and other life-threatening diseases in every corner of the world. St. Jude is investing more than $100 million in St. Jude Global to achieve an ambitious goal of influencing the care of 30 percent of children with cancer worldwide within the next decade. “St. Jude founder Danny Thomas…

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Dove Men+Care Deodorant Celebrates 2018 Warrior Games Participants

Stuart Mitchell

In partnership with the 2018 Department of Defense (Dod) Warrior Games, Dove Men+Care Deodorant introduces two new films that highlight the stories of an athlete and coach participating in this year’s games. These two men embody an unwavering level of care and resilience that requires dedication and sweat: Former National Guard Tech Sergeant (Retired) Russell Logan, a first-year Warrior Games athlete will compete in cycling, archery and track & field. He is a father of three and served in the Air National Guard for 10 years until he was injured…

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Michael Phelps and Talkspace Launch Groundbreaking Mental Health Campaign on National TV

Stuart Mitchell

Talkspace, and Michael Phelps have announced a strategic partnership to promote therapy as an important tool to help improve one’s mental health. The partnership will feature a national TV campaign in which Phelps will share his personal experiences, encourage people to speak openly about mental health, and demonstrate the unique benefits of Talkspace. The campaign will launch May 22nd and will be supported with corresponding digital assets. “Throughout my career, I struggled with depression and anxiety at various times, and I found it so difficult to get the help I…

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New campaign looking to save lives in aquatic activities

Stuart Mitchell

Hispanic Communications Network / La Red Hispana and the Water Sports Foundation (WSF) have announced that for the second consecutive year, the launch of their partnership via a national multimedia campaign in the United States and Puerto Rico to help reduce preventable water sports accidents among Latinos and Latinas, and inspire a culture of boating safety among the Spanish-speaking public of all ages. Using radio public service announcements (PSAs) via HCN’s La Red Hispana national radio affiliate network and social media platforms such as Facebook, Twitter and Instagram, the campaign…

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Think of the children! Issues around harmful emulation

Stuart Mitchell

The ASA have published some advice for marketers when dealing with ads which may appeal to children, I have copied it below but this is available on their website. Marketers must take care to ensure that their ads do not condone, encourage or unreasonably feature behaviour that could be harmful to children if emulated.  Here we look to some recent ASA rulings to bring this requirement to life. Implying an unsafe behaviour can be enough to break the rules The ASA considered this in a Wrigleys Extra ad, which showed…

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