New standard on broadband speed claims in ads comes into force

The ASA/CAP will begin to enforce the new, tougher standard on how broadband speed claims can be presented in ads. The new standard requires that numerical speed claims in broadband ads – across all media including online and social media – should be based on the download speed available to at least 50% of customers at peak time (8pm-10pm) and described in ads as “average”. The new standard will help consumers better understand what’s on offer when deciding to switch providers. Consumers also need to be aware that there are a…

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Cannes Lions and Ketchum Announce Winners of 2018 Young Lions Marketers Competition

Portugal’s Ana Rita Almeida of Worten and Diogo Vasques of Caixa Económica Montepio Geral won the Gold Lion in the ninth-annual Young Lions Marketers Competition at the 65th annual Cannes Lions International Festival of Creativity. Sponsored by Ketchum, this year’s competition challenged 18 teams of young, in-house marketers from around the world to develop a creative brief for a product or service that would benefit the Movember Foundation, the only global charity focused solely on men’s health. Competitors presented their communication plans to a panel of industry leaders, which was led by Ruth Yearley,…

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New book explains how to give up plastic, run a beach clean-up and campaign for change

A new book by Greenpeace oceans campaigner Will McCallum, published today, gives an insight into how ocean plastic pollution became one of the most high-profile environmental issues of the decade. It offers practical advice on how to use less plastic from the bathroom, to the kitchen to the workplace. How to Give Up Plastic details the short history of campaigning to end ocean plastic pollution, explains why plastic is so problematic, and shares inspirational stories from people around the world. It offers tips for how individual people can make a…

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BT helps customers cut carbon emissions by 11.3 million tonnes

BT’s annual Delivering our Purpose report, says its products helped customers cut their carbon emissions by 11.3 million tonnes. Revenue from these products totalled £5.3bn, representing 22 per cent of its total revenue last year. This figure, up from 10 million last year, highlights how BT is using and developing communications technology to help its customers cut carbon emissions. The amount of carbon saved equates to the emissions of nearly 3 million households. By 2020, BT also wants to help its customers cut their carbon by three times their own…

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Hilton Commits to Cutting Environmental Footprint in Half and Doubling Social Impact Investment

Hilton has announced it will cut its environmental footprint in half and double its social impact investment by 2030. With this commitment, Hilton will become the first major hotel company to institute science-based targets to reduce carbon emissions and send zero soap to landfill. The company will also double the amount it spends with local and minority-owned suppliers, and double its investment in programs to help women and youth around the world. These goals are part of Hilton’s Travel with Purpose corporate responsibility strategy to further the United Nation’s 2030…

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