Day: 26 June 2018

Hilton Calls Time on Plastic Straws

Stuart Mitchell

Hilton will remove plastic straws from its 650 managed properties by the end of 2018. Hilton also reveals its new goal to double its social impact investments and cut its global environmental impact in half by 2030, with the help of science-based targets.  In Europe, Middle East & Africa alone, the commitment will remove more than five million plastic straws and 20 million plastic water bottles annually. Laid end to end, the straws saved each year in the region would exceed the length of the River Seine.  An estimated eight…

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One in four community causes fear for their survival says Co-op

Stuart Mitchell

A quarter of local causes that are the lifeblood of communities in the UK fear for their survival, according to a unique study conducted by the Co-op. One in four of the 1,500 groups surveyed by the Co-op, which has given more than £20m to local causes since it re-launched its membership scheme in September 2016, said they are either worried or very worried about the future of their organisation. When asked about their concerns for what lies ahead, more than half (56 per cent) said they were witnessing a…

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Digital Advertising Alliance Launches Initiative to Increase Transparency & Accountability in Political Ads

Stuart Mitchell

The Digital Advertising Alliance (DAA) has launched an industry-wide initiative to increase transparency and accountability around digital political ads, including new guidance for political advertisers and a “PoliticalAd” icon that will link to additional information on such ads. Compliance with the guidance will be independently enforced by the Advertising Self Regulatory Council (ASRC) and the Data & Marketing Association (DMA). Building on the success of the DAA’s existing YourAdChoices program, the DAA’s new “PoliticalAd” icon will serve as an immediate, simple, and intuitive tool for people to get information on…

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Road Safety Awareness Campaign: Make Safe Driving a Lifestyle

Stuart Mitchell

The Road Safety Awareness Campaign launched by AETOSWire, the news distribution arm of NSG and the exclusive representative of Business Wire, a Berkshire Hathaway company, in the MENA region, and RoadSafetyUAE, an initiative that aims to bring about safety to roads in the region, encourages drivers to adopt safe driving habits and turn it into a lifestyle. During Ramadan, the campaign shared tips on preventive measures in avoiding road accidents and casualties and focused on three salient issues: 1) Self-awareness and self-preservation to control attitude on the road while fasting…

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The UK Government Set To Take Part In Pride Activities Across The Americas

Stuart Mitchell

The British Government will celebrate LGBT rights by participating in local Pride events in 26 cities across the Americas (including the US, Mexico, Canada, Brazil, Uruguay, and Chile) this year, as part of VisitBritain‘s Love is GREAT campaign. The UK is a champion of LGBT equality and proudly celebrates pride with representatives of the UK government participating in a series of events across the US, ranging from pride marches to community-based events. Sir Kim Darroch, British Ambassador to the US, said, “The UK was the first foreign government to march…

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