Month: July 2018

Edinburgh Voluntary Organisations’ Council launch Memory Box in community museum

Stuart Mitchell

Edinburgh Voluntary Organisations’ Council (EVOC) has launched its ‘Memory Box’ project at the Living Memory Association as part of celebrations to mark 150 years of civic action in Edinburgh. From the 4th July 2018 people will be able to write down and submit their memories of campaigning, volunteering and protesting and post them into a physical box. The Memory Box and collaboration with the Living Memory Association is part the EVOC 150 programme, funded by the Heritage Lottery Fund. Lucy Ridley, Programme Manager for EVOC 150: “The EVOC 150 project…

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RUN FOR THE OCEANS TBWA\NEBOKO and adidas harness the power of running to fight marine plastic pollution.

Stuart Mitchell

TBWA\NEBOKO, creative partner of Global adidas Running, helped create a global campaign for the latest UltraBOOST running shoe and an activation that raises awareness for the threat of marine plastic pollution. 8 million tons of plastic ends up in the ocean every year. adidas believes that, through sports, we have the power to change lives and also the world. The sports brand puts those words into action again this year with the FW18 UltraBOOST Parley. The shoe’s upper knit is made of Parley Ocean Plastic™, a proprietary textile made from…

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New Code of Conduct launched in response to report on sexual harassment in UK advertising and marketing industry

Stuart Mitchell

Today, the Advertising Association, NABS and WACL, backed by the IPA and ISBA, have published the timeTo Report on sexual harassment in the UK advertising and marketing industry. In direct response to the report’s findings, which were based on a comprehensive survey of over 3,500 industry insiders, the cross industry advisory group is launching the timeTo Code aimed at accelerating positive behaviour change in the industry. Written for every member of the advertising and marketing industry and the companies they work for, the timeTo Code provides guidance for employers and…

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Walmart Increases Support of Diverse Suppliers with Launch of Dedicated Online Showcase

Stuart Mitchell

Walmart has announced it is launching a Supplier Inclusion Showcase on Walmart.com to spotlight products from Walmart’s ever-growing diverse suppliers’ community which includes companies operated by minorities, women, veterans, members of the lesbian, gay, bisexual and transgender (LGBT) community, and people with disabilities. The Supplier Inclusion Showcase will launch at Essence Festival in New Orleans, the largest multicultural celebration in the U.S., which Walmart has sponsored since 2007. The first products featured on the Supplier Inclusion Showcase are from more than a dozen Walmart suppliers attending the festival from a…

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Non-broadcast food advertising rules: 12-month review

Stuart Mitchell

The Committee of Advertising Practice (CAP) has announced the terms of reference for its review of the rules introduced last year on the advertising of food and soft drinks high in fat, salt and sugar (HFSS) in non-broadcast media.This is taken from their website, please explore it for other rulings. CAP’s rules ban the inclusion of HFSS product ads in children’s media and other media where children make up 25% or more of the audience.  The rules provide comprehensive coverage of non-broadcast media environments, from social media and TV-like services…

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