Day: 11 July 2018

P&G Highlight Sustainability Innovations for Tide®

Stuart Mitchell

Procter & Gamble (P&G) have announced presentations given on new research into sustainability innovations for its Tide® laundry detergent. The presentations discussed the potential for improved cleaning performance in cold water conditions with detergents containing a patented branched surfactant. While machine washing in cold water can reduce a household’s energy footprint, detergents may not perform as well on this setting, which can compel consumers to use more energy and water to compensate. Tide Research Fellow Phillip Vinson, PhD, and Tide Senior Scientist Patrick Stenger, PhD, gave presentations at the 2018…

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Asda Introduces New Service To Aid Those With Complex Dietary Needs

Stuart Mitchell

Asda, in partnership with Foodmaestro, will introduce a new personalised online nutritional search aid, with a market-first custom filter option, to help customers with complex dietary and lifestyle needs to find the food they want with ease and speed. In a first for the UK grocery market when it comes to personalisation, the new service introduces ‘custom filters’, making the shopping experience for customers easier by allowing them to filter products identified as matching their diet, lifestyle or nutritional choices. Available across Asda Online Groceries, customers will be able to…

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WeTransfer Forms ‘Union of Concerned Photographers’

Stuart Mitchell

WeTransfer has announced the launch of the Union of Concerned Photographers, an international collective, kicking off with a presentation of work by leading environmental photographers whose work focuses on documenting and responding to the devastating effects of climate change. To raise awareness of these crucial issues, WeTransfer will present the initial projects by Ami Vitale (US), Luca Locatelli (IT), Frans Lanting (NL), Mandy Barker (UK), and Joel Redman (ZA) to its more than 40 million active monthly users, and encourage photographers and likeminded creatives to join the UCP by submitting…

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Hublot and Depeche Mode raise over $1.7 million for charity: water

Stuart Mitchell

Joining forces for the third time, Swiss watchmaker Hublot and legendary band Depeche Mode have managed to raise the sum of $1.7 million for charity: water, an organisation that brings drinking water to developing countries. Funds will bring clean water to 36’000 people. “It is with great pride that we, along with Hublot, are able to present charity: water with a check for over $1.7 million, and can bring clean drinking water to tens of thousands of people.” said Martin Gore, Depeche Mode. On Wednesday 6 June, at Depeche Mode’s…

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F&F #MarkYourMan campaign from ODD encourages men to support each other through partnership with CALM

Stuart Mitchell

F&F has partnered with award-winning charity Campaign Against Living Miserably (CALM) to raise awareness of male mental health issues in the UK. For ten years, CALM has been working to prevent the single biggest killer of men under 45 in the UK – suicide. The F&F x CALM #MarkYourMan campaign, created by creative agency ODD, encourages men to support each other through good times and bad, just as they would their football team. The insight behind the #MarkYourMan campaign draws on the contrast between the emotion men are able to…

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