Day: 17 July 2018

GUESS Partners with I:CO to Launch Wardrobe Recycling Program

Stuart Mitchell

GUESS is proud to partner with I:CO®, short for I:Collect, a global solutions provider and innovator for the collection, certified sorting, reuse and recycling of used apparel and footwear, to launch a wardrobe recycling program. The program, RESOURCED, launched in California on June 18, 2018, expanding to all North America by the end of 2018 and globally by 2020. Backed by the company’s chain-wide in-store, digital and online marketing campaign, it is GUESS’ mission to encourage men and women everywhere to recycle their wardrobe and give it new life. In…

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Calgary Food Bank gearing up for the 10th annual Put the Boots to Hunger™ campaign

Stuart Mitchell

Staff and volunteers at the Calgary Food Bank are getting ready for 10th annual Put the Boots to Hunger™ campaign.  For the ten days of Stampede, pancake breakfasts and BBQs around the city collect food and funds for families and individuals in crisis. Plus each night, a different company sponsors GMC Rangeland Derby driver, Dustin Gorst, a component of the campaign that is possible by the generous donation of the BD&P Put the Boots to Hunger™ chuckwagon tarp from law firm Burnet Duckworth & Palmer LLP (BD&P). The campaign timing…

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Unilever Calls on Content Creators and Distributors to Eradicate Stereotypes

Stuart Mitchell

Unilever is calling on content creators and distributors to act now to eliminate outdated stereotypes. The move marks the latest step in the company’s industry-leading Unstereotype initiative, which launched two years ago with the aim of eliminating harmful and diminishing portrayals of people across advertising. As part of its Unstereotype commitment Unilever is expanding that initiative across all forms of content and branded entertainment, and today announces a three-year multi-million-dollar deal with Rexona, the world’s biggest deodorant brand, and Simon Fuller’s XIX Entertainment. Rexona (also known as Sure, Degree and…

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EJAF Founder Elton John and Duke of Sussex to announce new global coalition at the 22nd International AIDS Conference (AIDS 2018)

Stuart Mitchell

The Elton John AIDS Foundation (EJAF), an international leader in the global fight to end AIDS, and the International AIDS Society (IAS) today announced that Sir Elton John and the Duke of Sussex will launch a new global coalition focused on treating HIV infections in men at the 2018 International AIDS Conference in Amsterdam. The coalition and its inaugural campaign will be unveiled on July 24th at the conference’s Opening Plenary and subsequently showcased in its Global Village. “Two years ago at the 21st International AIDS Conference in Durban, South…

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Global Force for Good, Women Igniting Change®, Fights for Women’s Rights Around the World

Stuart Mitchell

Women Igniting Change®, a global organization that supports initiatives to improve the lives of women and girls around the world, is attracting national attention. Founder and CEO Robbin Jorgensen will deliver the keynote speech at the 170th Anniversary of the First Women’s Rights Convention. The annual celebration of the Seneca Falls Convention is held at the Women’s Rights National Historical Park in Seneca Falls, New York. Past keynote speakers have included Elizabeth Nyamayaro, global head of the HeForShe movement and senior advisor to under-secretary-general/executive director for UN Women, as well…

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