Day: 9 August 2018

DIMA Launch 2018 50 Male Advocates For Equality In Marketing & Media

Stuart Mitchell

As part of the second annual DIMA (Diversity in Marketing & Media) Summit, DIMA have released their list of 50 Male Advocates For Equality In Marketing & Media. DIMA state: “Our goal for this initiative has been to showcase and celebrate the contribution of men in media and marketing who are advocating for change, promoting equality and actively taking action for change.   We hope this inaugural list, inspires a desire for aspiring advocates to join the conversation, and more importantly rise to the challenge for active advocacy in a positive light and pave the way for…

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New analysis reveals GPs prescribing practices for quitting services and treatment

Stuart Mitchell

A report published by the British Lung Foundation highlights a 75% decline in stop smoking aids being prescribed by GPs and pharmacists across the country. The new analysis suggests that smokers are being discriminated against. Clinical Commissioning Groups are prioritising saving money over saving lives and flouting the basic principles of the NHS, to care for people, warns the British Lung Foundation. ‘Less Help to Quit: What’s happening to stop smoking prescriptions across Britain’ outlines the tactics being used by CCGs, to discourage GPs from providing their patients with clinically…

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City Hall and TfL launch competition to increase diversity in adverts

Stuart Mitchell

City Hall and TfL launch competition to increase diversity as research shows Londoners feel ignored by advertisers Advertisers are invited to enter a landmark new competition which aims to transform adverts in London  As part of the #BehindEveryGreatCity campaign, City Hall is calling on brands to create campaigns that better represent women in the capital, in partnership with JCDecaux and Exterion Media The new competition is launched following research which reveals some Londoners are made to feel ‘invisible’ and ‘irrelevant’ by adverts in the capital   City Hall and TfL are launching…

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Save The Children & Snapdeal partner to highlight child trafficking

Stuart Mitchell

This International Day Against Trafficking in Persons, Save The Children has entered into a partnership with WATConsult, the digital and social media agency from Dentsu Aegis Network India, and Snapdeal to create awareness about the problem of child trafficking in India. The companies launched a campaign titled #KidsNotForSale campaign to curb child trafficking. The companies launched a teaser campaign portraying an ‘Amazing Kids Sale’ on Snapdeal which leads to a hard hitting campaign that highlights stories of children who are sold for prostitution, kidnapped at birth, made to work in…

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Star Wars: The Last Jedi Stormtrooper helmet to be auctioned off for the NSPCC

Stuart Mitchell

A helmet from a Stormtrooper costume used in Star Wars: The Last Jedi is to be auctioned off for the NSPCC. Donated by Lucasfilm, via costume designer Michael Kaplin, the helmet is packaged with a letter of authenticity on studio headed paper and an image of Kaplin signing the underside of the helmet. The lot is estimated to fetch between £30,000 -£50,000 when it goes under the hammer  at the Prop Store’s Entertainment Memorabilia Auction  from 12pm on Thursday 20th September at the BFI London Imax. All hammer proceeds from…

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