People Announces “50 Companies That Care”

Meredith Corporation’s PEOPLE reveals its second annual list of “Companies That Care,” spotlighting 50 U.S. companies that have succeeded in business while also demonstrating respect, compassion, and concern for their communities, their employees, and the environment.  PEOPLE once again partnered with research and consulting firm Great Place to Work to identify the top U.S. companies that best fit the criteria.  Salesforce, the San Francisco-based cloud computing company that sells customer relationship management tools, landed the No. 1 spot for the second year in a row for leveling the playing field regarding pay…

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U.S. Department of Transportation Launches New Ad Campaign to Stop Impaired Driving

The National Highway Traffic Safety Administration is rolling out its new safety campaign, If You Feel Different, You Drive Different. The campaign builds on national efforts to combat drunk driving and the emerging trend of drug-impaired driving with the message If You Feel Different, You Drive Different. Drive High, Get a DUI. The campaign will run through the Labor Day holiday weekend (Aug. 15-Sept. 3), one of the deadliest times on U.S. roads. This new initiative partners the annual Drive Sober or Get Pulled Over message with If You Feel Different, You Drive…

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adam&eveDDB campaign promotes Hey Girls “buy one, give one” sanitary pads as they hit UK supermarket shelves for the first time

Hey Girls UK is a social enterprise that tackles period poverty by donating a pack of sanitary pads to girls in need for every pack it sells. To coincide with the brand’s launch in Waitrose and Asda stores, adam&eveDDB has created a press campaignthat promotes Hey Girls and its mission. The two-sided print execution is designed to stop readers in their tracks by inviting them to cut out their own sanitary towel.  The second page goes on to reveal the shocking reality that 1 in girls 10 in the UK…

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All for Saving Lives: Petco Foundation and the Human Animal Bond Research Institute Announce Campaign Centered on the Life-Changing Impact of Pets!

Last weekend The Petco Foundation kicked off their annual “All for Saving Lives” campaign to celebrate the life-changing effect of pets in our lives with a goal to raise $2.2 million to support lifesaving animal welfare organizations nationwide. “All for Saving Lives” explores the many ways pets impact people’s lives from improving mental health to keeping physically fit. The campaign message of “Pets Change our Lives. Let’s Save Theirs” encourages people across the country to save animal lives by making a donation at the checkout in a Petco store or online.…

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Books-A-Million Celebrates Successful Penny-A-Page Sale

Bookworms throughout Alabama took advantage of Books-A-Million’s inaugural Penny-A-Page Sale! With over 35,000 books sold during the Penny-A-Page promotion on August 1, guests had a one-time opportunity to save big by purchasing a book of their choice for only one penny per page. Over one million people were reached on social media creating a shareable campaign that retailers often try to replicate. Due to the success of Penny-A-Page, Books-A-Million retail stores experienced traffic like rarely seen before. “We can’t thank our customers enough for celebrating this Penny-A-Page promotion,” said Scott…

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