Month: August 2018

Hanes and Alternative Launch New National Park Foundation Collections

Stuart Mitchell

HanesBrands, a socially responsible manufacturer and marketer of leading everyday basic apparel, has introduced its first line of Hanes women’s apparel and a unisex collection from Alternative in collaboration with the National Park Foundation. HanesBrands and the NPF, the official nonprofit partner of the National Park Service, launched a five-year partnership in April 2018 to encourage awareness, exploration and conservation of America’s parks. The partnership will generate $4 million for NPF and feature designs from the company’s Hanes, Alternative and Champion brands. The new Hanes women’s collection, which launched this…

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Unprecedented Coalition of Mental Health Organizations Partner to Support Separated Families at the U.S. Border

Stuart Mitchell

Give an Hour – the lead organization for the Campaign to Change Direction, a national nonprofit providing pro-bono mental health services – announced today that they are partnering with the American Psychological Association (APA), California Psychological Association (CPA) and California Association of Marriage and Family Therapy (CAMFT) to expand support for those affected by the humanitarian crisis continuing to develop at the U.S. border. Give an Hour currently consists of approximately 7,000 mental health professionals, providing free and confidential mental health care to those in need; to-date, they have donated…

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American Express and Pharrell Williams Partner to Back Arts and Music Education in Schools

Stuart Mitchell

American Express and Pharrell Williams have announced an expanded partnership and joint commitment to raise awareness and support to bring more arts education to schools nationwide. As part of the collaboration, American Express Platinum and Pharrell will host a fundraising event, called the Yellow Ball, with an all-star lineup of collaborators on September 10, at the Brooklyn Museum to benefit Young Audiences Arts for Learning. American Express will also gift $1 Million to Young Audiences, the nation’s largest arts-in-education network whose work strives to inspire young people and expand their…

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Pump It Up! Cooper Tire’s Tread Wisely™ Program and DoSomething.org Launch National Tire Safety Campaign

Stuart Mitchell

Cooper Tire’s Tread Wisely™ program, a tire and vehicle safety campaign for teens and young adults, and DoSomething.org, the largest not-for-profit organization exclusively for young people and social change, have launched a national tire safety campaign for young drivers. The “Pump It Up” campaign, which will be active through Sept. 30, encourages teens and young adults to learn how to check tire pressure, tread depth and overall tire condition to stay safer on the road. “We know that young people don’t always prioritize tire safety, so we’ve designed this campaign…

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WaterAid makes the business case for WASH

Stuart Mitchell

WaterAid is launching a new guide to help companies understand and measure the economic benefits of investing in water, sanitation and hygiene, and thereby make the case for further investment while also encouraging their supply chains to take action. Diageo, Gap Inc., and Unilever, have championed this work with WaterAid and with support from PwC and ODI have developed the step-by-step guide, ‘Strengthening the business case for water, sanitation and hygiene: How to measure value for your business’.  The guide, endorsed by WASH4work, will launch at Stockholm World Water Week…

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