MTV to Harness the Power of Friendship with its First-Ever Midterm Election Campaign “+1 the Vote,”

At this years VMAs, MTV harnessed the power of friendship and unveil “+1 the Vote,” its first-ever voter campaign to ignite the most powerful voting bloc in the country for the midterm elections. Based on research which suggests that social influence is a strong motivator in voter turnout, the cornerstone of the campaign is the +1 the Vote Registration Tool, a first-of-its-kind digital experience which will allow young people to register to vote, identify which of their friends aren’t registered to vote, and encourage them to register and join them…

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New American Kidney Fund Education Campaign Highlights Connection Between Kidney Disease and Gout

Aiming to demystify gout, an extremely painful form of inflammatory arthritis, the American Kidney Fund (AKF) today unveiled a new health education campaign, Goutful. The campaign debunks popular misconceptions about gout and supports kidney patients who are fighting this painful, chronic disease. A strong correlation exists between chronic kidney disease (CKD) and gout. Gout occurs when high levels of uric acid in the blood lead to crystals forming in the joints, causing inflammation and pain. One in 10 CKD patients has gout. Goutful is a play on “doubtful” and uses…

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Integrated Comms Pro Leslie Gottlieb Named President-Elect of Public Relations Society of America, New York Chapter

The Public Relations Society of America, New York Chapter have announced that industry expert and strategic integrated marketing/communications specialist Leslie Gottlieb has been named President-Elect and will serve as President of PRSA-NY in 2019. Ms. Gottlieb served PRSA-NY for 15 years as a board member and continues her involvement on the Membership and Mentoring Committees, as well as the chapter’s new Senior Pros Committee. Ms. Gottlieb steps into the role following the departure of Doug Simon in July, and she will take the helm of PRSA-NY following the term of…

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IPG Presents 2018 Inclusion Awards

Interpublic Group hosted the company’s 10th annual Inclusion Awards on August 16, 2018 live in New York City, with a national webcast reaching employees in offices across the United States. Co-sponsored by MERGE, IPG’s employee Business Resource Groups, the Inclusion Awards recognize agencies and individuals for their leadership in advancing the company’s goal of being one of the world’s most diverse and inclusive companies. The 2018 Inclusion Awards began with opening remarks from Michael Roth, IPG’s Chairman and CEO. “We want to be a company where people want to work,…

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Next Generation Of Marketers Want Job Security Over “Cutting Edge” Brands

New research published by the Chartered Institute of Marketing sheds light on what the next generation of marketers are looking for from their future employers. A survey of young people (17-19-year olds), who have left school or college in the past six months, found that among them, four in ten are interested in a career in marketing. Looking to the future, it is large successful companies, rather than start-ups at the cutting edge or firms delivering a social good, that they most want to work for. These findings suggest that…

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