FCB Health Network Launches Its First-Ever Latin American Offering in Brazil

FCB Health Network, the 2018 Cannes Lions “Healthcare Network of the Year,” today announced the launch of FCB Health Brasil, its first-ever dedicated offering in Latin America. FCB Health Brasil opens its doors in São Paulo under the leadership of Aurélio Lopes, CEO of FCB Brasil and chairman of FCB Latin America. It will meet a variety of communications needs across Latin America, and will have a similar operating structure to the Network’s other global healthcare centers of excellence. Working closely with the New-York-based FCB Health Network headquarters, FCB Health…

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Prestigious Dementia Friendly Art Created At Forth Valley Royal Hospital

The thoughts of people in Central Scotland who are living with dementia have helped formulate two digital artworks at Forth Valley Royal Hospital – one based on clouds , the other reflecting land through which dreams flow. The £15,000  project , a commission for an older artist, was secured by Artlink Central through the Baring Foundation’s Arts and Older People programme and  has been created by Fife-based digital artist Elizabeth Ogilvie who worked with film-maker Rob Page. Elizabeth Ogilvie is one of the most significant artists of her generation in…

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Retailers urged to sign up to ‘Purple Tuesday’ – the UK’s first ever accessible shopping day

The UK’s first day dedicated to accessible shopping will take place during the run up to Christmas 2018. ‘Purple Tuesday’ on Tuesday 13th November will see retailers across the country – and online – introduce new measures to make the shopping experience more inclusive for disabled customers. The initiative is being co-ordinated by the disability organisation Purple and has been endorsed by the government. Leading brands including Argos, Asda, Sainsbury’s, and Marks & Spencer have already pledged their support, as have owners of some of the UK’s busiest shopping destinations such…

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ASA secures changes to viagogo’s website – misleading pricing information removed and costs now clearly displayed and transparent to consumers

The ASA have released a post which tells of the changes that they have had made to Viagogo’s site. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have secured changes to the pricing information appearing on the website of secondary ticketing provider viagogo, so that consumers aren’t misled. As a result of our work, pricing information will now be made clear with one…

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CIPR #AIinPR launches crowdsourced literature review to explore the impact of AI on professions

The CIPR #AIinPR panel is inviting submissions to a literature review on the impact of artificial intelligence (AI) on the professions. The panel’s objective is to understand and characterise the impact of AI based on academic literature and contemporary, informed contributions from think tanks, organisations and individuals. Content shared in the past 12 months via the AIinPR hashtag on Twitter has already been recorded by the panel. Anne Gregory Hon CIPR, Professor of Corporate Communication at the University of Huddersfield, is leading the project. Anne is a former President of the…

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