Day: 27 September 2018

Portrait of “All-American” Family is Out of Date According to New HP Study

Stuart Mitchell

HP Inc. has released the results of a new study examining current perceptions of what it means to be an “All-American family.” HP asked 2,000 respondents to measure the presence of bias between different types of families and whether they identify as “All-American.” The study is part of HP’s Reinvent Mindsets campaign focused on reducing unconscious bias. The program celebrates the portrait of what is emerging as the new American family – one that transcends gender, race, sexual orientation and country of origin. The study was reflective of HP’s new film,…

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Stop the Clot, Spread the Word™ Public Health Education Effort Emphasizes Preventing Blood Clots in Pregnant Women

Stuart Mitchell

Blood clots are a leading cause of pregnancy-related death in the United States, and pregnant women face up to a five-fold increased risk for a blood clot compared to women who are not pregnant.  After delivery, this risk for a blood clot is highest during the first six weeks, and remains high through the first three months, according to the National Blood Clot Alliance (NBCA) and the Centers for Disease Control and Prevention (CDC). To help inform pregnant women and new moms with potentially life-saving information, NBCA and CDC are…

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Michael Kors Kicks Off 5th Anniversary Watch Hunger Stop Campaign To Fight Global Hunger

Stuart Mitchell

In anticipation of World Food Day on October 16, Michael Kors is pleased to unveil a host of exciting initiatives to support Watch Hunger Stop, the brand’s vital, annual campaign to fight global hunger. The brand’s partner in the effort is the United Nations World Food Programme (WFP), and all funds raised support WFP’s school meals program. Last year, WFP provided school meals to more than 18 million children in 60 countries, providing them with vital nutrition that helped them fulfill their potential. ARTIST ELI SUDBRACK | ASSUME VIVID ASTRO FOCUS…

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Crocs Partners With Susan G. Komen to Fight Breast Cancer During National Breast Cancer Awareness Month

Stuart Mitchell

Crocs, Inc., has announced that it has partnered with Susan G. Komen®, the world’s leading breast cancer organization, to support its fight to save lives through a new, limited edition collection launching in time for National Breast Cancer Awareness month. On Oct. 1, 2018, Crocs will launch a new, limited edition collection throughout the United States, including its territories, featuring Susan G. Komen’s iconic pink Running Ribbon. The special Komen edition Classic Clog (US MSRP of $49.99) and Jibbitz charm (US MSRP of $2.99) will be available on crocs.com and…

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“Touchdown Dance 2 Walk” Launches Campaign To Turn Tragedy Into A Touchdown

Stuart Mitchell

September is not only for football season, but it’s also SPINAL CORD INJURY AWARENESS MONTH. When Mik Shevchek’s daughter Lauren was diagnosed with a C5/6 Spinal Cord Injury (SCI) and a 1% chance of ever walking again, he wanted to bring a public spotlight on paralysis victims and how to recover from impossible odds. Mik is an award-winning broadcast media producer and has worked on TV, film and documentary projects worldwide.  Lauren Shevchek is currently living life as a quadriplegic. At age 19, just home from her freshman year at Penn State, Lauren broke her neck diving into…

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