Biden Cancer Initiative, Tom Coughlin Jay Fund Foundation And Tyler Robinson Foundation Launch Joint PSA To Support National Childhood Cancer Awareness Month

Former Vice President Joe and Dr. Jill Biden of the Biden Cancer Initiative (BCI), two-time Super Bowl winning coach and Executive Vice President of Operations for the Jacksonville Jaguars Tom Coughlin of the Tom Coughlin Jay Fund Foundation and Grammy Award-winning band Imagine Dragons of the Tyler Robinson Foundation (TRF) have joined forces to deliver a powerful public service announcement (PSA) in support of National Childhood Cancer Awareness Month this September. Approximately 15,000 people under the age of 20 are diagnosed with some form of cancer each year, according to…

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IRI, Kellogg and #SeeHer to Present on the Impact of Female Representation in Advertising During Advertising Week New York 2018

WHO:       Jennifer Pelino, SVP, Media Center of Excellence, IRI         Shelley Zalis, Cofounder, #SeeHer; CEO, The Female Quotient; Creator, The Girls’ Lounge         Christie Crouch, Director of Special K Marketing, Kellogg Company           WHAT:       During Advertising Week 2018, IRI’s Jennifer Pelino will present, “Watch #SeeHer Drive Kellogg’s Sales,” alongside the #SeeHer Cofounder and the Kellogg Company. Kellogg is one of several companies participating in the Association of National Advertisers’ (ANA) #SeeHer initiative to eliminate…

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