BHF Sales Figures released to mark National Read A Book Day reveal that romance novels are a firm favourite with the nation

New figures released by the British Heart Foundation reveal romance literature is in high demand at their shops – with the North East the country’s biggest hotspot for love.  Another summer of love might be drawing to a close, but our latest sales figures have revealed that we’re soppy at heart all year round, with romance novels flying off our shelves faster than any other category. The sales data, released by BHF to mark National Read a Book Day on Thursday 6th September, shows that we’re suckers for stories of…

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Serviceplan opens Competence Centre for Geo Intelligence

The Serviceplan Group launches its new competence centre for geo intelligence at its site in Cologne in September 2018: Mediaplus Geo Intelligence stands for the intelligent linking of company and geo data, expertise and specially developed tools. The core of this new offering is to incorporate regional characteristics and differences more in the media planning, predict customer behaviour, identify new business areas, indicate possible sales potential and thus create more efficient national campaigns. In this competence centre, agencies that are part of Serviceplan – Mediaplus, mediascale and Serviceplan Public Relations…

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