New Zealand Book Council Release Book Trailers

A new campaign from the New Zealand Book Council (NZBC) and Colenso BBDO aims to address declining literacy rates, by encouraging Kiwi kids to read the books that inspired some of their favourite movies. Jo Cribb, CEO, NZBC Says : “From The Hunger Games to Harry Potter, some of the world’s biggest films were actually based on books. So we thought – if that link already exists, let’s make the most of it.” The Book Council state on their website: Here at the Book Council we’re determined that more New…

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PRCA partners with the PR Cavalry to simplify hiring the perfect freelancer

Tech start-up The PR Cavalry has signed a partnership agreement with the Public Relations and Communications Association (PRCA) to expand its freelancer portal which enables clients to find the perfect freelancer for their brief. The PR Cavalry launched in April and already has a growing talent pool of hundreds of mid and senior PR freelancers whose skillsets are matched algorithmically to client briefs. The company likens its service to companies like Trivago where the user sets their criteria for the ideal freelancer and is presented with a list whose experience, skills and contacts…

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