Walmart and Sam’s Club Announce Customer Campaign to Assist with 2018 U.S. Hurricane Relief

With a catastrophic storm, flooding and power outages hitting the Eastern Seaboard, Walmart and Sam’s Club are launching a customer campaign to assist impacted communities with hurricane relief. As part of the Walmart 2018 Relief Fund at Foundation, Walmart will match customer donations two-to-one with cash donations up to $5 million for disaster response and recovery. “Our associates and friends have been significantly impacted by this devastating storm,” said Dan Bartlett, executive vice president of corporate affairs for Walmart Inc. “We’ve seen over the years that our customers all across…

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British Red Cross and Co-op collaborate with Cruse Bereavement Care to support people experiencing loneliness after death of loved one

People left lonely and isolated following bereavement will be able to make new friends and beat loneliness thanks to a new scheme launched across the UK. The largest bereavement charity in the UK, Cruse Bereavement Care in collaboration with the British Red Cross and Co-op have set up the ‘More Than Words’ scheme which aims to start up social groups for people left feeling isolated after the death of a loved one. The introduction of the scheme comes after Co-op recently launched the UK’s biggest ever survey into death, dying…

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Interval House introduces “The Broken Bride Registry” at Canada’s Bridal Show

In Canada, a woman is killed by her intimate partner every six days (on average), and spousal violence has been identified as the most common form of violence against women.  To raise awareness of intimate partner violence, Interval House is showcasing the Broken Bride Registry at Toronto’s Bridal Show, using real-life stories, provocative images and heartbreaking experiences to demonstrate that the honeymoon period can be the time when domestic abuse starts or escalates. Across Canada, more than 3,000 women and 2,900 dependent children use shelters to flee domestic abuse. Interval…

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Global Marketing Code now updated

On 25 September 2018, the International Chamber of Commerce (ICC) released a new edition of its Advertising and Marketing Communications Code. This Code is a global reference in the field of advertising self-regulation and contains several principles used by Self-Regulatory Organizations (SROs) worldwide to ensure that advertisements are ethical and socially responsible. It seeks to protect consumers by clearly setting out the “dos and don’ts” for responsible marketing to ensure legal, honest, decent and truthful communications and practices. The new edition of the Code takes into account emerging digital marketing…

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‘Avoid the Spark’ Campaign Continues Battery Safety Awareness in the Bay Area

This month, the Avoid the Spark™ campaign — a public education effort to reduce battery safety incidents — returns to the Bay Area to engage the community. Efforts include local county battery collections, a cornerstone event benefiting the California Fire Foundation, and the launch of a dedicated battery safety resource webpage, www.avoidthespark.com. This second phase builds on the Avoid the Spark campaign launch in May, spurred by the growing epidemic of battery-related fires at recycling and waste facilities along with the ‘hidden dangers’ of trashing lithium-based batteries. Coordinated by Call2Recycle®,…

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