Day: 13 October 2018

Hala Systems, Inc. announces 3-year project leveraging AI-powered technology to drastically reduce civilian casualties and trauma in war zones.

Stuart Mitchell

Sentry, the first publicly available product by Hala Systems, is a threat-prediction system designed for use by civilians in conflict zones. Launched in August 2016, it employs transformative technology to generate early warnings in advance of threats such as airstrikes, providing civilians crucial minutes to find shelter. Sentry is  an  indication  and  warning  system that  utilizes  a multi-sensor  network to generate a credible, real-time situational awareness of threats in the toughest places on Earth. Sentry uses artificial intelligence (AI) to instantaneously validate information from multiple sources, allowing stakeholders to detect,…

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Jamie Oliver joins Tesco to help make healthier eating a little easier

Stuart Mitchell

Renowned chef and campaigner Jamie Oliver is joining Tesco to help make it easier for the nation to eat well and live healthier lives. As a first step this month, Jamie will front up Tesco’s ‘helpful little swaps’ in store, where healthier alternatives offer reduced levels of sugar, salt and fat, as well as being cheaper for customers.  A basket of ‘helpful little swaps’ will cost 12% less than a regular basket. Jamie will also support Tesco’s work to help colleagues and customers cook great value, healthier meals from scratch.…

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The Motor Neurone Disease Association Appoints Don’t Panic as AOR

Stuart Mitchell

The Motor Neurone Disease Association (MNDA), who fund and promote global research into motor neurone disease (MND) providing support to people across the UK, have appointed the independent creative agency Don’t Panic as their agency of record. After a competitive pitch, Don’t Panic have won the account, they will now look after all of MND Association’s above the line and digital strategy and campaigns. Colin Morris, Head of Digital & Communications at MND Association said “Everyone involved with the MDNA knows MND is a devastating disease. We want the public…

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7 Million People Will Be Left Behind Through Digital Exclusion in the Next Ten Years, As Report Reveals How the UK is Losing Billions in Potential Savings

Stuart Mitchell

Almost seven million adults in the UK — 12% of the adult population — will still be left behind in ten years as a result of digital exclusion. The financial consequences are expected to run into the billions by 2028 unless action is taken now by business and government. This is according to new expert analysis for Good Things Foundation conducted by the Centre for Economics and Business Research (Cebr). In response to these findings, Good Things Foundation is calling on government and other organisations to step up their efforts…

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The&Partnership and Chico’s Celebrate the Confidence and Wisdom that Come with Age in New Social Video Campaign

Stuart Mitchell

The&Partnership and Chico’s announced today the launch of a new, age-positive social video activation starring bestselling author, advocate and entrepreneur Lee Woodruff. Part of the specialty retailer’s #HowBoldAreYou ™ campaign, which encourages women to proudly and publicly embrace their years, the video finds the 58-year-old Woodruff hitting the streets of NYC to playfully challenge women to reveal their age. The encounters lead to conversations about the confidence and wisdom that come with every additional year. Launched earlier this year, the #HowBoldAreYou ™ campaign has already inspired tens of thousands of…

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