Day: 18 October 2018

Paloma Faith launches #GirlsGetEqual – world’s biggest girl-led campaign for gender equality

Stuart Mitchell

On the eve of International Day of the Girl, music powerhouse Paloma Faith is joining youth activists – and a host of global celebrities and brands – to launch Girls Get Equal: the world’s biggest girl-led action for gender equality. The British singer, songwriter and actress lent her voice to the new campaign in a special performance at Global Girls’ Summit – Girls Get Equal Live event held in the European capital of Brussels on 10 October in solidarity with girls across the world. Queen Mathilde of Belgium, poet, artist…

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Independent Creative Agency CULT Launches Mindscape

Stuart Mitchell

The independent creative agency CULT has launched its first ever Amazon Alexa and Google Home voice app, Mindscape. Created to offer front-line support to people suffering from anxiety or a panic attack, Mindscape was released today and is the first product created by CULT Experiment, the agency’s new offering – an innovation lab dedicated to creating products that integrate emerging technology with human need. A world first, Mindscape combines voice technology, AI and neuroscience-based music therapy to support positive mental health. Made in collaboration with MassiveMusic and Voxly Digital and…

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UN Women and WFP harness innovation for women’s economic empowerment in crisis situations

Stuart Mitchell

UN Women and the World Food Programme (WFP) are breaking new ground by using blockchain to assist Syrian refugee women participating in UN Women’s cash for work programmes at the Za’atari and Azraq refugee camps in Jordan. Traditionally, cash transfers have been made available to refugees via third-party financial service providers such as banks. Through the partnership, Syrian refugee women who participate in the UN Women cash for work programme will be able to access their funds directly and the accounts will be kept securely on a blockchain network. Previously…

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The One Club for Creativity and Diageo North America Announce Partnership To Recognize and Promote Diversity, Inclusion and Gender Equality Among Young Global Creatives

Stuart Mitchell

The One Club for Creativity, a leading global non-profit organization celebrating creative excellence in advertising and design, and Diageo North America today announced a significant partnership to recognize and promote diversity, inclusion and gender equality among young creatives around the world. The partnership ties in with The One Club’s Young Guns program, which for more than 20 years has served as the industry’s only international, cross-disciplinary, portfolio-based awards competition that identifies today’s vanguard of globally and culturally diverse creative professionals 30 years of age and under.   The first component…

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Neste and Alaska Airlines grow innovative partnership to fly more sustainably

Stuart Mitchell

As part of Alaska Airlines’ ongoing efforts to fly greener and expand the use of sustainable aviation fuels, Neste and Alaska Airlines have signed a Memorandum of Understanding (MOU). In addition to Alaska’s efforts to increase fuel-efficiency and adopt innovative flight technology, the agreement will allow Neste and Alaska to more closely work together to design, create and implement solutions that lay the groundwork for the wider adoption of renewable fuels within the airline industry. As the leading U.S. airline on the 2017 Dow Jones Sustainability Index, Alaska recognizes that…

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