Day: 15 November 2018

As Africa’s biomass shrinks, epic all-drone shot film highlights the poaching threat to animal collectives.

Stuart Mitchell

What is the collective noun for a group of drones? A flock? A watch? A sentinel? A guardian as it turns out. ‘A Guardian’ is a glorious drone-shot film for charity OverAndAboveAfrica, using collective nouns to romance the beauty of animal groups across Africa. But at the same time highlighting their vulnerability to poaching gangs. The genre of animal collective nouns act as the narrative thread in this emotional rollercoaster of a film for Los Angeles–based OverAndAboveAfrica, a charity that raises funds to support people and organizations in Africa who…

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JDRF Launches “I’m the Type” Campaign for National Diabetes Awareness Month

Stuart Mitchell

JDRF, the leading global organization funding type 1 diabetes (T1D) research, is commemorating National Diabetes Awareness Month (NDAM) this November by raising awareness of T1D and the urgent need to accelerate life-changing breakthroughs to cure, prevent and treat T1D and its complications. JDRF has changed the way people live with T1D and this year, is launching a new campaign titled “I’m the Type” to spread awareness about the need to drive T1D research forward while celebrating the inherent strength and resilience of individuals affected by T1D. Visitors to ImtheType.com are…

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Sears and Kmart Team Up with Toys for Tots to Share the Magic of the Holidays

Stuart Mitchell

 Sears and Kmart announced today a partnership with the Marine Toys for Tots Foundation a not-for-profit organization with a mission to collect and distribute new, unwrapped toys to less fortunate children this holiday. Through to November 30, Sears members and customers can make a cash donation* to the charity via checkout pin pads at all Sears stores nationwide. All proceeds from donations at Sears will be used by the Marine Toys for Tots Foundation to purchase toys for disadvantaged children during the holidays. Toys purchased will include items on the…

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LIDA launches EMEA-wide brand campaign for Invesco

Stuart Mitchell

LIDA has launched a brand campaign that brings to life the Invesco exchange-traded fund (ETF) offering across Europe. The work shows the opportunities that can unexpectedly surface in troubled times. Collaborating with renowned illustrator, Noma Bar, the campaign features visuals that reveal a second illustration in the negative space. The campaign is aimed at Independent Financial Advisers (IFAs) and focuses on three hot topics: the trade war between America and China, the impact of responsible investing and the impact of blockchain technology. The campaign launches this week in five European…

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Dole Packaged Foods, LLC Teams Up With Musician Phillip Phillips And The Kroger Family Of Stores For The Campaign “Let Sunshine In, Drive Hunger Out” By Providing Canned Fruit To Community Food Banks

Stuart Mitchell

Dole Packaged Foods, LLC has teamed up with musician Phillip Phillips and  grocery retail company The Kroger Co. to provide a ray of sunshine this holiday season. On Thursday, November 15, shoppers at participating Kroger Family of Stores can help those in their community by purchasing DOLE Canned Pineapple. For every 20 oz. can of DOLE Pineapple purchased, Dole Packaged Foods, LLC will contribute one can to a local food bank. For Phillip Phillips, the “Let Sunshine In, Drive Hunger Out” campaign represents a cause that’s deeply personal. “I’ve traveled…

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