Day: 19 November 2018

New PSAs showcase heartwarming “firsts” for adopted teens and their families

Stuart Mitchell

The U.S. Department of Health and Human Services(HHS), Administration for Children and Families (ACF), AdoptUSKids and the Ad Council today launched a new series of public service advertisements (PSAs). The new PSAs, created pro bono by advertising agency Forsman & Bodenfors New York, highlight the importance of adopting teens from foster care and emphasize the many “firsts” families experience when adopting a teen from foster care. “This campaign has made a lasting impact on so many lives since it first launched in 2004, and we’re not done yet,” said Lisa…

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War at the front door: A virtual reality challenge inside urban conflict

Stuart Mitchell

The sound of gunfire approaches. You don’t know if your family should run or hide. Making the right choice can mean life or death. A new immersive virtual reality movie called The Right Choice puts users next to a Syrian family trapped in urban warfare. The film, a collaboration between the International Committee of the Red Cross (ICRC), Google’s Daydream Impact Project and the creative agency Don’t Panic London, uses a simulated experience to help people understand urban warfare and its impact on real lives. The Right Choice was filmed…

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New BBC research shows nationalism is driving the spread of fake news

Stuart Mitchell

People in India are sharing fake news stories with nationalistic messages for ‘nation building’ purposes, with consolidation of national identity taking precedence over the need to fact-check a story, new BBC research has found. The finding comes from the first published study analysing the spread of fake news from the perspective of ordinary citizens. The report examines networks within Twitter and analyses how people are sharing on encrypted messaging apps, after users gave the BBC unprecedented access to their phones. This research comes as part of the BBC Beyond Fake…

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43 Irish companies sign low carbon pledge to cut emissions

Stuart Mitchell

In a ground-breaking move today, over 40 of the country’s leading companies have made a dedicated pledge to significantly reduce their carbon emissions. The companies, drawn from many sectors of business and industry, are to cut their carbon emissions between now and 2030. The pledge was made today at a summit organised by the Business in the Community Ireland (BITCI), the national network for sustainability. The 43 companies include retail, manufacturing, agri-food, professional services, banks, transport and ICT. Welcoming the move, Minister for Communications, Climate Action and the Environment, Richard…

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CAP: Avoiding pour decisions when advertising alcohol

Stuart Mitchell

The ASA have released a post which talks about: ‘Avoiding pour decisions when advertising alcohol’. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Generally speaking, there’s nothing wrong with promoting alcohol products in the best possible light – but you must ensure you stick to the Advertising Rules. The alcohol rules specifically are used to ensure that ads do not (amongst other things) imply,…

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