Month: November 2018

ASA: Dreaming of a Compliant Christmas

Stuart Mitchell

The ASA have released a post which talks about: Dreaming of a Compliant Christmas. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Christmas time is drawing near, and consumers are reliant On ads that are responsible, and ASA compliant And so our elves have conjured up a brief yet timely read On how to ensure your festive ads are unlikely to mislead.   Alcohol…

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Right to Play Takes a Stand on Child Oppression in ‘We Rise’

Stuart Mitchell

Non-for-profit organization Right to Play has launched a new awareness campaign aimed at helping one of the world’s most oppressed groups rise above the injustices they are subjected to daily. Created by BBDO Toronto, the “We Rise” campaign envisions a better world for the hundreds of millions of children being robbed of their childhood by inhumane practices including child labour, child marriage and being forced to become child soldiers. The campaign aims to give these oppressed children their own movement by shining a light upon the horrific circumstances these children…

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Clear Channel look to lighting to drive sustainability through nationwide LED tubes roll-out

Stuart Mitchell

Clear Channel is the first Out of Home Media owner to embark on a nationwide plan to upgrade existing fluorescent tubes to new, bespoke Philips LED light tubes by Signify. Starting in November, this initiative will see tubes initially installed in 4,000 Adshel bus shelters nationwide, including Glasgow, Brighton, Merseyside, Leeds and Newcastle, with completion set for Q1 2019. Clear Channel’s goal is to eventually replace the tubes across their whole Classic Adshel estate across the country. The PhilipsT8 Core Pro Universal and Philips T8 MASTER Universal, provided by Signify,…

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New eco-friendly ad platform Bagboard partners with 2,000 retailers to change OOH landscape

Stuart Mitchell

New eco-friendly advertising platform Bagboard has signed up more than 2,000 London-based retailers ahead of its official launch next year. These include boutique cafés and stores, alongside well-known independents associated with Nisa, Londis and Costcutter. Bagboard distributes premium paper bags featuring advertising creative to independent retailers. The bags, which are free to consumers, are heavyweight and eco-friendly, negating the need for a single-use plastic bag. After receiving a bag, consumers are encouraged to download Bagboard’s app, which recognises the advertising on the bags. Each time consumers interact with the designated…

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EVOC to marks Carers Rights Day with wellbeing event for carers

Stuart Mitchell

EVOC will be marking Carers Rights Day on Friday 30th November from 11am – 3.30pm by hosting a drop-in wellbeing event for paid and unpaid carers across Edinburgh. There will be a small spa space, a chance to try Reiki, Indian Head Massage and yoga, and a free lucky dip with prizes donated by businesses across Edinburgh. The event will be held at our premises at 525 Ferry Road, Edinburgh, EH5 2FF which is easily accessible by public transport and has 125 parking spaces, including accessible parking. Please visit our…

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