Day: 5 December 2018

Avon launches #EmbraceTheChange campaign to raise awareness of violence against women and girls as new research shows only 60% believe sexual abuse claims will be taken seriously

Stuart Mitchell

Avon Products, Inc.has released new research showing the extent to which women around the world feel unsafe within their communities and unprotected by their legal institutions. The research, commissioned by the Avon Foundation for Women, surveyed 14,400 women in 15 countries to better understand experiences of violence, and how supported women feel if they, or someone they know, is a victim of abuse. One in five women do not feel safe The findings show one in five women globally do not feel safe in their community, rising to 47% in…

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Equitas Health Launched Statewide HIV Awareness Campaign On December 1

Stuart Mitchell

Equitas Health is commemorating the 30th anniversary of World AIDS Day by launching the HIV awareness campaign Undetectable = Untransmittable (U=U). Using this as an opportunity to both continue the fight against HIV while also supporting those living with HIV, Equitas Health is one of 780+ health organizations worldwide to sign a scientific consensus stating that there is no risk of sexual transmission of HIV from a person living with HIV who has an undetectable viral load. In Ohio, over 23,000 Ohioans have been diagnosed with HIV, yet less than…

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OpenTable Calls on Diners to Help End Child Hunger This Holiday Season

Stuart Mitchell

In advance of the holiday season, OpenTable, has once again partnered with No Kid Hungry, a national campaign aimed at ending childhood hunger in the United States. Beginning today, November 27, 2018, OpenTable diners can choose to donate their dining points to provide nutritious meals to children struggling with hunger in America. Every 100 points donated can provide a child in need with five healthy meals. The campaign will extend through Monday, December 10, 2018. Following a highly successful donation campaign last year, OpenTable has committed to match donations for…

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Smile Train Kicks Off ‘Give Smiles’ Campaign on Biggest Giving Day of the Year, Giving Tuesday

Stuart Mitchell

Entering its seventh year, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. In celebration of the day and the season of giving, Smile Train, the world’s largest cleft organization, kicked off their annual ‘Give Smiles’ campaign. Smile Train is asking supporters to donate and #GiveSmiles on Giving Tuesday, with the goal of raising $130,000 to provide cleft care to an additional 520 children in honor of the day. Smile Train will participated in a livestream on Giving Tuesday hosted by Devin Thorpe. Thorpe…

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ASA: Some *bleeping* useful advice on profanity [*contains strong language*]

Stuart Mitchell

The ASA have released a post which talks about “Some *bleeping* useful advice on profanity [*contains strong language*]”. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Swear words in advertising often attract attention (and complaints!) – But does the context make a difference?  And is ‘swearing’ in ads ever acceptable? Read on for some useful advice on how to avoid making the ASA ‘curse…

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