Day: 12 December 2018

VSA Partners Invests in Change, Launches Women’s Empowerment Campaign

Stuart Mitchell

VSA Partners, an independently owned design and brand experience firm, continues to channel its creative efforts behind one of the most important issues of our time with the launch of its Women’s Empowerment campaign. VSA’s current effort supports the Impact Shares YWCA Women’s Empowerment ETF. This campaign aligns with VSA’s commitment to partner with brands and create campaigns centered on interactions with important social issues. In response to the cultural shift observed over the last year, the campaign will encourage investment in companies that respect and empower women. Campaign elements…

Read More

The Y Brings Awareness to Life-Changing Effect of “One Number” in Latest Phase of Nationwide Campaign

Stuart Mitchell

YMCA of the USA (Y-USA) will launch the third phase of “For a better us.,” a multimedia positioning campaign, on Sunday, November 11, with a television commercial entitled “One Number Different.” The spot dramatizes the effect one number, a single digit in a zip code, can have on a person’s life and highlights the opportunity gaps the Y helps fill across the country. “One Number” is the newest creative concept in the Y’s “For a better us.” campaign that raises awareness of the Y as one of the most effective…

Read More

UK’s first Charity Digital Code of Practice, co-funded by the Co-op Foundation, launches today

Stuart Mitchell

The UK’s first Charity Digital Code of Practice has launched today following an extensive consultation and input from across the sector. The Code, which has been produced to provide charities with practical advice on incorporating digital technology into their work, has been co-funded by Lloyds Banking Group and our charity, the Co-op Foundation. It has been managed by a steering group of representatives from across the sector and chaired by independent digital expert Zoe Amar. It is voluntary and free to access for all charities. The need for The Charity…

Read More

Four years into its #IBelong Campaign to end statelessness, UNHCR calls for more resolute action by states

Stuart Mitchell

Four years after the launch of a decade-long campaign to eradicate statelessness globally, UNHCR, the UN Refugee Agency, called today on states to take faster and more resolute action to help meet the campaign goal. Important results have been achieved since November 2014 when UNHCR’s #IBelong campaign began. More than 166,000 stateless people have acquired or had their nationality confirmed, 20 states have acceded to the Statelessness Conventions bringing the total number of parties to the 1954 Convention relating to the Status of Stateless Persons to 91 and 73 to…

Read More

Emmy-Winning TV/Film Wig Artist Launches “Wacky Wig Challenge” to Fund WIGwell Medical Wigs for Cancer Patients

Stuart Mitchell

At CHRISTALine Studios, every hair is on mission to support women facing the fight of their lives. The social enterprise, founded by Christal Schanes, an Emmy award-winning TV and film hair stylist (Saturday Night Live, Late Night with Jimmy Fallon, Spiderman 3), offers ready-to-wear and custom hair products. CHRISTALine Studios devotes 20% of the proceeds from the sale of every product to support the Studios’ WIGwell initiative, which provides free custom wigs to women experiencing medically-related hair loss. On Tuesday, Dec. 11, Schanes launched the organization’s first-ever “Wacky Wig Challenge,” an online…

Read More