American Lung Association and the Ad Council Launch Spanish Language PSA Campaign to Increase Awareness of Lung Cancer Screening among the Hispanic Community

To raise public awareness of lung cancer—the leading cancer killer of women and men—during Lung Cancer Awareness Month, the American Lung Association‘s LUNG FORCE initiative and the Ad Council today launched Spanish language messaging for its “Saved By The Scan” campaign to educate the Hispanic community about the lifesaving lung cancer screening. First launched on World Lung Cancer Day last year, “Saved By The Scan” is the only national public service advertising (PSA) campaign to educate Americans about the groundbreaking lung cancer screening for those at high risk for the…

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Love Has No Labels Premieres Rising, a Powerful Film from David Nutter and Lena Waithe That Asks Why It Takes a Disaster to Bring Us Together

The Ad Council, R/GA, and an unprecedented group of brand partners today premiered Rising, a short film that is a powerful extension of the iconic Love Has No Labels campaign. The film was directed by Game of Thrones‘ David Nutter and written by Lena Waithe creator of SHOWTIME drama series The Chi and Emmy winning writer for Master of None and Azia Squire. It features the immediate aftermath of a massive storm and challenges viewers to consider why it takes a disaster to bring us together. The film pays tribute…

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MAZON #FreedomFromHunger Campaign Highlights Veteran Hunger

MAZON: A Jewish Response to Hunger has just released its #FreedomFromHunger video campaign to raise awareness about the unacceptable problem of veteran hunger in America, and to engage viewers to take action. The campaign launch coincides with Veterans Day, a time when all Americans honor the service of those who have fought for our country. The video highlights a devastating problem about which most viewers are unaware – that veterans have significantly higher rates of food insecurity than the population at large, and that issues of age, disability and limited…

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The Seniors Center Introduces #KeepOurTrust Pledge Campaign

The Seniors Center, launched a bold new initiative called #KeepOurTrust. This initiative will obtain pledges from Members of Congress to fix Social Security financing for current and future beneficiaries. The Social Security Pledge marks an original grassroots undertaking for the organization. For the first time, constituents will ask their representatives in Congress to publicly pledge, and to go on record, to support legislation that will fix Social Security financing. “Over the years, we’ve collected hundreds of thousands of petitions from our supporters calling for the same thing again and again:…

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Wishes Come True for Animal Welfare Organizations Nationwide as the Petco Foundation Announces $755,000 in Holiday Wishes Grants

The Petco Foundation, in partnership with Petco, announced the 51 stories that earned their animal welfare organizations a grant award during the Petco Foundation’s sixth annual Holiday Wishes campaign. Since 2013, the Petco Foundation has awarded more than $3.4 million to animal welfare organizations across the nation during the annual Holiday Wishes campaign. Grants include a $100,000 grand prize and 50 finalist awards ranging from $5,000 – $50,000. Thousands of pet adopters from every corner of the U.S. submitted stories about how their pet changed their life for the better.…

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