Shocking reality of sanitation crisis faced by billions brought to London’s doorstep

A quick trip to the loo is taken for granted by almost every Brit, yet one in three people around the world do not have a clean and safe toilet of their own. Andrex® and WaterAid are bringing the global sanitation crisis faced by 2.3 billion people around the world to the attention of the country’s capital, at a pop-up installation in London’s Shoreditch Boxpark. From 16 November until World Toilet Day on Monday 19 November, Londoners were able to see the shocking sanitary conditions millions of people around the…

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Doctor and dad duo design new ‘cancer maps’ to aid diagnosis

A GP has joined forces with his dad to invent a new online mind-mapping tool for doctors that aims to help GPs speed up cancer diagnosis. Dr Ben Noble, a GP at the Woodbrook practice in Loughborough and one of Cancer Research UK’s 16 GP Leads* across the country, teamed up with his dad Patrick Noble, a retired computer programmer, to develop the intuitive new diagnostic aid. The innovative ‘Cancer Maps’ were developed to help make it easier for GPs to navigate the cancer recognition and referral guidelines published by the…

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AKQA São Paulo create Friendly Arms for Brazilian orthopaedic hospital, AACD

Brazilian orthopaedic hospital, AACD, providing treatment and healing for children with physical disabilities, shows the resilient power of gentleness, compassion, and determination with the beautifully animated Friendly Arms. AKQA São Paulo created the intimate and sensitive film illustrating how friendship, love and perseverance will always triumph. The tender animation expresses how a shy boy without arms, is encouraged to dance without inhibition thanks to the playful encouragement of friends. The film’s protagonist is inspired by Samuel, a boy who received treatment from AACD Hospital after losing both arms while kite…

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Tesco and WWF join forces to make food more sustainable

Tesco and WWF have announced a ground-breaking, long-term partnership with the aim of reducing the environmental impact of the average UK shopping basket by 50%, improving the sustainability of food while ensuring it remains affordable for all. Food production is at the centre of key environmental issues, including climate change and biodiversity loss, as was clearly set out in WWF’s recent Living Planet Report 2018. Working together, Tesco and WWF want to address these issues, focusing on three key areas of activity: Helping customers eat more sustainable diets; Restoring nature…

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‘More than bruises’: Hayley Atwell stars in new Women’s Aid film

Women’s Aid has released a new film, ‘More Than Bruises’, starring actress Hayley Atwell and Women’s Aid Survivor Ambassador Becky O’Brien. In the film, Atwell goes into character as a woman who has been physically attacked by her partner but only once on set does she show the emotional impact of the abuse. It becomes clear that the abuse is much more than bruises and, as she looks into the camera in character, she shows the trauma of being abused, controlled and coerced by her partner. The film marks the…

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