‘Stop talking shop and start taking action’ – Social Purpose in focus at #CIPRconf18

A sell-out crowd of 200 public relations and business professionals gathered at the British Library in London yesterday for the 2018 CIPR National Conference. The Conference – chaired by Professor Anne Gregory Hon FCIPR – explored social purpose and the role of business in creating a better world for society. The day began with an energetic talk from John O’Brien, European Managing Partner, ONE HUNDRED, who reflected on the importance of social purpose in business. “Ethical purpose is critical because it shapes how and why we do things,” said O’Brien. He went on to claim that corporate…

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​Trust in business to behave ethically reaches highest level since 2003, according to survey from the Institute of Business Ethics

The British public’s opinion of business’s behaviour has improved for the second consecutive year according to the latest survey conducted for the Institute of Business Ethics. The survey, carried out by Ipsos MORI on behalf of the IBE, shows that the public’s general opinion about ethical business behaviour has reached the highest level since the survey began in 2003. Nearly two thirds (62%) of the British public now say they consider that business behaves ethically, compared with under half in 2003 (47%). Millennials show the most positive change in opinion…

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CIT Donates 1.5 Million Meals this Holiday Season in Partnership with Feeding America

CIT Group Inc. today announced it will donate one and a half million meals1 this holiday season in partnership with Feeding America®, exceeding the original goal of its One Million Meals campaign by 50 percent. “Thank you to the customers, followers and employees who participated in CIT’s campaign to help provide meals for people in need this holiday season,” said CIT Chief Marketing and Communications Officer Gina Proia. “The engagement for this program allowed others to help direct our giving and enabled us to make an important contribution in battling hunger…

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Unilever to invest €100,000 in a crowdsourced solution as part of its drive to rethink plastic packaging

Unilever, manufacturer of leading household brands including Persil, CIF and Domestos, has announced that it will invest €100,000 in a new plastic-free laundry tablet. The crowdsourced innovation has the potential to replace single-use sachets of laundry powder, a popular format for laundry detergents in the developing world that is problematic in terms of plastic waste. The chosen idea was one of 10 new solutions to emerge from Unilever’s “Rethink Plastic” Hackathon, a one-day event that brought together Unilever teams with leading designers, innovators, venture capital and packaging experts. The Hackathon…

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CAP – Gender stereotyping – new rule and guidance

The CAP have released a post which talks about Gender stereotyping – new rule and guidance.  I have enclosed the text of the link below, but please have a look at the CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following research in 2017 and consultation earlier this year, CAP has announced a new rule on gender stereotypes which will come into force on 14 June 2019. This rule is accompanied by detailed guidance to help advertising practitioners understand where…

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