SC Johnson Launches Global Partnership to Fight Ocean Plastic and Poverty

SC Johnson, an industry-leading manufacturer of household consumer brands, and Plastic Bank today launched a global partnership to stop plastic waste from entering the ocean and fight poverty. The three-year effort creates recycling infrastructure on a massive scale across five countries and pays residents to collect plastic in exchange for digital savings and rewards. Once the plastic is collected and exchanged, it will be recycled into the first-ever 100% Social Plastic® bottle, which SC Johnson will use for its iconic Windex® line beginning in February 2020. “More than 8 million…

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Annual Raise Awards Recognizes Innovation in Nonprofit Fundraising

OneCause, a leader in mobile fundraising, recognized leaders in fundraising excellence yesterday during its annual Raise Awards ceremony at Raise 2019: The Event Fundraising Conference. Hundreds of nonprofits from 38 states gathered in Chicago this week to collaborate, share insights, and celebrate nonprofit trailblazing. “The Raise Awards celebrate fearless fundraisers who are driving innovation and shaping the future of fundraising,” said Steve Johns, chief executive officer for OneCause. “Each of these fundraisers embody excellence in philanthropy – pioneering new approaches, expanding their missions, and delivering impact. Their commitment and vision…

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UK companies cut marketing budgets for first time in seven years

The recent underwhelming performance of marketing budgets continued during the third quarter of 2019, with UK marketers recording a slight reduction to spending availability amid heightened economic and political uncertainty. A net balance of -0.5% of firms registered downward revisions to their total marketing budgets during Q3. Although this is the first time in seven years that marketing executives have observed cuts to their allocated spending, the net balance was broadly unchanged from the prior quarter (+0.0%) and fractionally below neutrality, highlighting the underlying tone of hesitancy that dominated UK…

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CAP – “Alcohol and Advertisers”

The ASA/CAP have released a post called: “Alcohol and Advertisers”. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This year’s theme for Alcohol Awareness Week is ‘Alcohol and Me’, with the intention of encouraging people to reflect on, and possibly change, their own drinking habits. With that in mind, it got us thinking about the relationship between ads and the Alcohol Rules, and the…

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UN launches plans for innovative technology hub

UNHCR, the UN Refugee Agency, and WFP, the World Food Programme, in partnership with the ICC, have today unveiled plans for an innovative digital solutions center (UN DSC).  The Center aims to use cutting-edge technologies to address common operational challenges faced by both agencies, and the wider UN.   The idea is to jointly develop and deploy solutions such as robotic process automation (RPA), Artificial Intelligence (AI), Chatbots, and even blockchain technology to help  streamline how UN agencies organise their support services.  The ultimate goal is to improve efficiency and thus …

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