Day: 3 January 2019

New Coalition Set to Tackle a Major Engineering Challenge: The Profession’s Lack of Women

Stuart Mitchell

A group of Manitoba’s major engineering employers have joined together in an effort to solve a massive engineering challenge: The lack of female representation in their profession. The Manitoba 2030 Coalition launched this month with representatives present from several of the province’s most prominent engineering employers, including the Province of Manitoba, Boeing, Manitoba Hydro, Hatch, AECOM, StandardAero and the University of Manitoba. The group will develop policies and share tactics aimed at furthering Engineers Canada’s new “30 by 30” initiative, which is working to ensure that women comprise at least…

Read More

Amsterdam’s N=5 works with young talent on new campaign for World AIDS Day 2018

Stuart Mitchell

Most people have stopped worrying about AIDS.  Admittedly, there are enough other things to worry about in 2018… But the fact is that most people think the epidemic is over. But this assumption is wrong. In 2017 alone, 1.8 million new HIV infections were recorded. And almost one million people lost their lives. Each and every day, people are losing their loved-ones. Which makes AIDS a threat to love. To coincide with World AIDS Day on December 1 2018, the Dutch Aids Foundation (Aidsfonds) worked with Amsterdam independent creative agency…

Read More

The Ad Council’s 65th Annual Public Service Award Dinner Honors IBM Chairman, President and CEO Ginni Rometty, Celebrates the Power of Communications for Social Change

Stuart Mitchell

The Ad Council, America’s leading non-profit organization dedicated to using communications to drive social change, held its 65th Annual Public Service Award Dinner honoring Ginni Rometty, Chairman, President and CEO of IBM. Trevor Noah, host of Emmy and Peabody Award-winning “The Daily Show,” along with correspondents Desi Lydic and Michael Kosta, emceed the event, which featured a live performance from Shine MSD Marjory Stoneman Douglas High School students from Parkland, Florida, and Applause, a performing arts program in New York City. The event was held at the New York Hilton…

Read More

Hindu American Foundation Announces Launch Of “I Am Hindu American” Campaign

Stuart Mitchell

The Hindu American Foundation launched a new campaign – I Am Hindu American – to improve awareness of the Hindu religion and Hindu Americans.  The multi-platform initiative includes a social-media campaign, a 30-second PSA (access through link below), and a companion website to provide valuable resources about Hinduism and Hindu Americans: www.IAmHinduAmerican.org. In collaboration with more than 300 community partners around the country, the PSA is being distributed through social media networks nationwide to boost awareness and clarify common stereotypes and misunderstandings about Hinduism.  The platform will be interactive, encouraging…

Read More

Celebrities, supporters unite for St. Jude Children’s Research Hospital with This Shirt Saves Lives movement

Stuart Mitchell

Celebrities including Bon Jovi, Drew Barrymore, Florida Georgia Line, Ludacris, Luke Bryan,  Reba McEntire, Twenty One Pilots and Vanna White will be wearing and sharing a T-shirt with a simple yet compelling message as they team up with St. Jude Children’s Research Hospital® to kick off a new year of This Shirt Saves Lives. The national #thisshirtsaveslives campaign that caught on through social media has inspired a widespread giving movement to support the lifesaving work of St. Jude. The movement has grown to encompass hundreds of celebrities, influencers and radio…

Read More