Unilever acquires The Vegetarian Butcher

Unilever is acquiring The Vegetarian Butcher. The acquisition fits with Unilever’s strategy to expand its portfolio into plant-based foods that are healthier and have a lower environmental impact. With this acquisition, Unilever is responding to the growing trend among consumers to increasingly opt for vegetarian and vegan meals. For The Vegetarian Butcher, the acquisition is the next step in its ambition to grow into ‘the largest butcher in the world’. Founder Jaap Korteweg: “Unilever’s international network across 190 countries, provides every opportunity to accomplish this.” Jaap Korteweg, a ninth-generation meat…

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Anti-Littering Campaign Cleans Up With Further Investment From Local Employer

‘Love your Forest’, the Forest of Dean’s behaviour-change focussed anti-littering campaign, has secured additional investment this week after its impact on the environment is revealed. The campaign was launched in April 2016 by local employer Lucozade Ribena Suntory and environmental charity Hubbub. Supported by the Forest of Dean District Council, the Forestry Commission, Foresters’ Forest, and Wye Valley and Forest of Dean Tourism it sought to raise awareness of littering and encourage positive behaviour-change within the local community. Now, in its third year, the results of ‘Love Your Forest’ have…

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Superhero ‘Cipta’ to help UNICEF end violence in schools

Rizka Raisa Fatimah Ramli, a 17-year-old student from Makassar, Indonesia, has won the UNICEF and Comics Uniting Nations’ worldwide comic contest with a character who helps keep children and young people safe from violence in and around schools. ‘Cipta’ – as the main character is called – is a make-believe superhero who gives children a sketchbook to draw objects that in turn come to life and stop violence and bullying.  “I created ‘Cipta’ to draw attention to the violence and bullying that children in Indonesia and around the world face…

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UNHCR’s new 1 Billion Miles to Safety campaign invites the public to step in solidarity with refugees

UNHCR, the UN Refugee Agency, have announced a new global campaign calling on people all over the world to cover the distance travelled by refugees each year. The 1 Billion Miles to Safety campaign will encourage people to support refugees by championing individual acts of solidarity. These acts, when taken together, acknowledge the resilience and strength of refugees. UNHCR traced the journeys of refugees around the world and calculated that collectively, people forced to flee travel approximately one billion milesevery year to reach the first point of safety. In 2016, Syrian…

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ASA/CAP – Five New Year Resolutions for January Sales

The ASA/CAP have released a post which talks about ASA – Five New Year Resolutions for January Sales.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. After a festive season of gift-buying and over-indulging, consumers are usually exhausted – as are their wallets. But it’s never long before January sales bargains get them back into the swing of spending. To keep these promotions legal,…

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