Day: 22 January 2019

Harbin Beer and BBH China promote responsible drinking amongst Chinese youth in a new campaign

Stuart Mitchell

When you are young and are looking at a whole world of possibilities ahead of you, what’s it worth to keep your future? In a CSR campaign titled ‘Your Future Self’, developed by BBH China, Anheuser-Busch InBev (AB InBev) owned beer brand Harbin has addressed the issue of drink-driving through a compelling idea focussed on the theme of “Smart Drinking. Don’t Drink&Drive”. AB InBev and Harbin beer hope to address the behaviour of 18-year-olds who are legally permitted to drink as well as drive through this CSR campaign. In a…

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Project YouDoYou partners with Rebecca Minkoff, PopSugar

Stuart Mitchell

Project YouDoYou, Mindshare North America‘s and GroupM’s first-of-its-kind, teen empowerment initiative, fashion designer Rebecca Minkoff and global media company POPSUGAR are hosting an inspirational event to fuel positive, cross-generational conversation focusing on teen female activism. Fashion designer & founder Rebecca Minkoff, POPSUGAR Executive Style Director Dana Avidan Cohn, 20-year-old social entrepreneur Nadya Okamoto, and youth Planned Parenthood activist Deja Foxx will lead a candid Q&A in Minkoff’s flagship SoHo store, launching the sale of a PYDY x Rebecca Minkoff limited-edition shirt benefitting Nadya’s non-profit organization PERIOD. “As a brand made…

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67 Percent of Communications and Marketing Executives See Positive Reputational Impact When CEOs Take a Stand on Societal Issues

Stuart Mitchell

Two-thirds of communications and marketing executives (67 percent) in the US, UK and China whose CEOs have spoken out on hotly debated current issues believe that CEO activism reaps reputational rewards. According to CEO Activism: Inside Comms and Marketing, a survey commissioned by global communications and marketing solutions firm Weber Shandwick with KRC Research, only seven percent of those whose CEOs have spoken out say the impact was negative. Seventy-two percent of those reporting a positive impact say the benefits were long-term. “As expectations grow for business leaders to speak…

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The Ad Council Kicks off “Project Yellow Light” Scholarship Competition to Prevent Texting & Driving

Stuart Mitchell

The Ad Council and Project Yellow Light announced the opening of the eighth annual Project Yellow Light scholarship competition. The contest invites high school and college students nationwide to create a TV, radio or billboard PSA to educate their peers about the dangers of distracted driving, specifically texting and driving. Submissions are due March 1 (billboard) and April 1 (radio and video), and winners receive scholarship funding and the opportunity for national media exposure for their winning entries. This year, AT&T’s It Can Wait and Apparent Insurance are supporting the…

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NORD Issues New Rare Disease DayⓇ Rallying Cry: Show Your Stripes™!

Stuart Mitchell

The National Organization for Rare Disorders (NORD)Ⓡ, the leading independent nonprofit organization representing the 25-30 million Americans living with rare diseases, has announced a new campaign for Rare Disease Day centering on three simple words: Show Your Stripes, with a call to action for people to literally and figuratively “show their stripes” in support of rare diseases leading up to and on Rare Disease Day, which will be observed on February 28th this year. The zebra is the official symbol of rare diseases in the United States and is noted…

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