Day: 5 February 2019

“Protect Our Coast. Protect Their Future” Commercial Shows What’s at Stake for Future Generations of America

Stuart Mitchell

Every 100 minutes, a football field of land disappears into the Gulf of Mexico. To highlight this national land loss crisis, Restore the Mississippi River Delta released a commercial during the Big Game on Feb. 3 that urges viewers across the United States to take necessary action to protect and restore an area that is vital to the entire nation. “We’ve called on children from the New Orleans area and nearby coastal communities to help us deliver a clear message — if we don’t do anything to restore coastal Louisiana…

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Junior Achievement Marks Its Centennial in 2019 with Its “100 Years. 100% Ready” Campaign

Stuart Mitchell

Junior Achievement (JA) will be celebrating its centennial throughout 2019. Junior Achievement is kicking off its 100 Years. 100% Ready™ awareness campaign, which was developed by ad agency Publicis Hawkeye. The campaign includes 15-second and 30-second television PSAs featuring ordinary kids going about their daily lives but emphasizing the importance of preparing them to be “100% Ready” for their futures. This is done by gaining the important life skills promoted by Junior Achievement programs and delivered by JA volunteers. The PSAs call-to-action for those interested in volunteering is to visit…

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Heart Month: WomenHeart Empowers Women to Learn About Their #1 Killer

Stuart Mitchell

February marks the start of American Heart Month, a powerful reminder that heart disease is the leading cause of death in both men and women and an opportunity to increase awareness about risk factors, prevalence, and prevention. “We’re on a mission to save lives this month,” says WomenHeart Board Chair Barbara Tombros. “There are nearly 48 million women living with or at risk of heart disease, so it’s crucial that we empower women to take charge of their heart health. Every woman should know the signs and symptoms of heart…

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AHF Rolls Out Condom Billboard Ad Campaigns Across U.S.

Stuart Mitchell

As rates of sexually transmitted diseases (STDs) continue to skyrocket in the U.S.—with 50 percent of new infections being acquired by young people ages 15 to 24 years old—AIDS Healthcare Foundation (AHF) is rolling out of two new, parallel condom billboard and transit advertising campaigns promoting condom use as an effective means to combat record rates of chlamydia, gonorrhea and syphilis being reported by the Centers for Disease Control and Prevention (CDC). In August, CNN reported that rates of those three STDS “… have climbed for the fourth consecutive year…

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Almost £1.5 million invested to tackle youth loneliness and improve young people’s access to under-used community spaces

Stuart Mitchell

Funding delivered by Co-op Foundation through Building Connections Fund Youth strand Unused cafes and empty office units will be transformed into digital hubs and creative art studios thanks to almost £1.5 million of grants to improve young people’s access to under-used community spaces and tackle youth loneliness. Funding has been provided by the Department for Digital, Culture, Media and Sport and delivered by Co-op Foundation as part of the Building Connections Fund Youth strand. A total of 144 organisations will receive up to £10,000 to work with young people to…

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