Day: 14 February 2019

Paramount Animation and Nickelodeon Movies’ Wonder Park Characters Star in New PSA to Inspire Girls to Pursue Science, Technology, Engineering and Math (STEM)

Stuart Mitchell

The Ad Council has joined forces with Paramount Animation and Nickelodeon Movies’ Wonder Park to inspire young girls to use science, technology, engineering and math (STEM) to build, create and change the world. The new PSA (public service advertisement) is an extension of the Ad Council’s She Can STEM campaign, which encourages girls to pursue their STEM passions by challenging obsolete stereotypes and surprising girls with how cool, unexpected and inspiring STEM can be. The PSA follows 12-year-old June as she creates the whimsical, “splendiferous” amusement park, Wonderland, using STEM.…

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The Inaugural Gerety Awards Challenge Status Quo of International Creative Awards Circuit

Stuart Mitchell

Does the world REALLY need another awards show?  NO. The world REALLY needs a new kind of awards show. At a time when the advertising industry is trying to redefine itself, awards shows also need to redefine their role. This is the philosophy behind the Gerety Awards. The creation of the Gerety Awards is designed to provide a global platform for talent and support initiatives that champion diversity in the creative industries. Judges include accomplished agency and brand leaders, from around the world. Executive jury sessions will take place in…

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Refuge’s new reversible poem highlights controlling behaviour and domestic violence ahead of Valentine’s Day

Stuart Mitchell

Refuge, the UK’s largest domestic violence charity, has created a chilling poem that tells the story of a woman who has experienced domestic violence at the hands of an abusive man. Following a successful Christmas campaign, Refuge has published a reversible poem to emphasise the severity and pervasiveness of domestic violence on Valentine’s Day, and draw attention to the various forms it can take. Even now, one in four women experience domestic violence in their lifetime. Two women a week are killed at the hands of a partner or ex-partner…

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WaterAid invites churches to choose water not chocolate this Lent to transform children’s lives

Stuart Mitchell

This Lent, WaterAid is inviting church congregations to give up their favourite treats and donate the money they save to WaterAid’s Jars of Change appeal, helping to bring the gift of clean water to children living in some of the world’s poorest communities. Congregation members who make the difficult decision to give up chocolate, coffee or other luxuries during the Lenten season are encouraged to put the money saved into a jar of change and then donate the money raised to WaterAid. The Jars of Change Lent appeal will help…

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BAFTA Kids Roadshow with Place2Be announced as London Book Fair Charity of the Year

Stuart Mitchell

The London Book Fair (LBF) (12-14 March) has selected the British Academy of Film and Television Arts (BAFTA) Kids Roadshow with Place2Be, as this year’s Charity of the Year. BAFTA Kids Roadshow is a programme of events and initiatives offering families across the UK access to workshops and masterclasses with BAFTA-winning talent. In partnership with children’s mental health charity Place2Be, the BAFTA Kids Roadshow takes the world of film, games and television directly into schools that benefit from Place2Be’s mental health support work. The Roadshow includes a ‘Behind The Scenes’…

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