Day: 23 March 2019

MRA Launches “Fight Back Give Back” Campaign to Highlight Importance of Clinical Trials in Patient Care and Research Process

Stuart Mitchell

The Melanoma Research Alliance (MRA), the largest non-profit funder of melanoma research, today launches its nationwide “Fight Back Give Back” campaign to highlight the importance of clinical trials in driving progress towards curing disease. “Too many patients never consider participating in clinical trials or else too often wait until they have few if any other options,” said MRA President and CEO Michael Kaplan. “However, for many patients, clinical trials represent the best way to get access to new, potentially better treatments. We believe that until you’ve considered clinical trials, you…

Read More

Reputation Institute Sponsors Bloomberg’s “Corporate Reputation: Making Your Mark”

Stuart Mitchell

C-suite decision-makers from some of the world’s best-known brands will examine the reputation economy and discuss innovative ways organizations can enhance how they are perceived at “Corporate Reputation: Making Your Mark,” a Bloomberg event on Thursday, February 28. Sponsored by Reputation Institute (Ri), a data-driven, reputation insights advisory firm widely known for its annual Global RepTrak 100 rankings — the largest corporate reputation study of its kind — the event at Bloomberg headquarters in New York City will feature marketing, human resources, communications and branding executives from leading multinational organizations.    These featured…

Read More

Prairie Organic Spirits Announces “Spirit of Change Fund” to Increase Industry’s Environmental Impact

Stuart Mitchell

Prairie Organic Spirits, the nation’s leading organic spirits brand, is toasting to the environment with a new, industry-leading initiative. Through its “Spirit of Change Fund,” Prairie Organic will commit 1 percent of sales to support the next generation of organic farmers and to help transition more conventional farmland to organic. In support of Prairie Organic’s mission to grow organic spirits for the land, farmers and future, the brand’s effort is part of a larger goal: to have organic spirits equal 5 percent of alcohol category sales. This goal isn’t arbitrary.…

Read More

“Don’t lose your bottle Gove” urge campaigners delivering 2,500-bottle artwork

Stuart Mitchell

Greenpeace deliver a 29 foot-long plastic bottle artwork to Environment Secretary Michael Gove to urge him not to ‘lose his bottle’ in the face of corporate lobbying, and to press on with an all-inclusive deposit return scheme. Government plans to boost recycling with “reverse vending machines” which will pay out for each bottle or can recycled. But industry is lobbying for big bottles and some materials to be excluded – meaning more than 6bn plastic bottles could escape the scheme. Greenpeace delivers a 2,500-bottle artwork to Michael Gove urging him…

Read More

Etsy Becomes the First Global eCommerce Company to Completely Offset Carbon Emissions from Shipping

Stuart Mitchell

Online retailer Etsy has announced plans to offset 100% of its carbon emissions generated from shipping items, this was announced on a blog by Josh Silverman, Etsy’s Chief Executive Officer. I have included it below: We live in a ‘buy-now’ world, where everything from the ordinary to the extraordinary can arrive on your doorstep practically overnight. In this culture of convenience with endless selection, few of us stop to think about the environmental impact of shipping goods around the globe. Fast, free shipping ultimately comes at a cost to our…

Read More