Day: 15 April 2019

Magnus Carlsen Breaks a Rule for Equality

Stuart Mitchell

In chess, white always goes first. But why should colour determine who starts and gets the advantage? On this BBDO Düsseldorf campaign for the German Chess Federation,the rules of chess are being rewritten for a day in the International Day for the Elimination of Racial Discrimination. Four-time Chess World Champion, Magnus Carlsen, and his rival, Anish Giri, flipped the board and turned the game upside down by breaking a key rule: white moves first.So, on this special day, black pieces make the first move.They have made it clear, through their…

Read More

CAP – Brexit: CAP and BCAP Code rules

Stuart Mitchell

The CAP have released a post called: Brexit: CAP and BCAP Code rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The European Union (Withdrawal Act) 2018 (the EUWA) makes provision for the UK’s withdrawal from the EU. In summary, it: ends the supremacy of EU law in UK law at the time of exit (section 1), preserves UK law that has been made…

Read More

£10M raised by British shoppers to tackle water poverty

Stuart Mitchell

British shoppers are helping to tackle water poverty through a unique fundraising initiative, which has created a £10 million fund to provide clean water and sanitation. Almost 7,500 convenience stores, which are supplied by Co-op, are raising cash through water sales to fund life-saving projects in some of the world’s poorest communities. According to the United Nations, 844 million people do not have access to clean drinking water and more than 2.3 billion lack access to a basic, hygienic toilet. In the latest move, Nairobi’s poorest families, who are falling…

Read More

PR & Marketing Professionals respond to ​Online Harms White Paper

Stuart Mitchell

An independent body should regulate digital companies and have the ability to impose fines on those that breach their duty of care according to a joint Department for Culture Media and Sport and Home Office report. The long-awaited Online Harms White Paper echoes recent calls for tougher regulation including from the House of Lords ‘Regulating in a Digital World’ report and DCMS’s report on fake news and disinformation. The Paper calls for digital companies to outline measures they are taking to ensure a duty of care through signing up to…

Read More

Trend forgetters: new IPA research lifts lid on how to connect with Generation Z

Stuart Mitchell

Over two-thirds of Generation Z don’t follow popular trends and only one in ten would call themselves a trendsetter. These are some of the key findings of a new IPA report published on 4 April 2019 that uncovers the motivations and values of Generation Z to address how, in light of the lack of mass-market trends, brands can connect with them. Commissioned by the IPA’s Insight service and carried out by YouthSight, the ‘Gen Z: Exile on Mainstream?’ report is based on the survey findings and unique MaxDiff analysis of…

Read More