Month: May 2019

Inanimate objects get a voice in campaign against domestic violence for Avon Institute Brazil

Stuart Mitchell

A recent UN report states that the most dangerous place for women is their own home. This is the insight used for a chilling awareness campaign titled ‘You Are Not Alone’ from Brazil, which aims to highlight domestic violence by telling stories of distress from the perspective of the only eyewitness: an object inside that house. The objects chosen include a broom, a teddy bear and a pan, and are simple and ordinary – the things that people can find in any house. Just like domestic violence. Domestic violence is…

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Donr Launches New Analytics Module and Enables National Charity Campaigns

Stuart Mitchell

Donr has announced that even more national charities, including The Trussell Trust, Refuge (national domestic violence charity) and the National Autistic Society have joined The Big Issue Foundation and over 750 UK charities that are using Donr’s fundraising technology. One reason for the new sign ups is Donr’s updated analytics module. The new dashboard makes life easier for fundraisers by giving them instant access to the most important data and stats for their campaigns. The new analytics function from Donr makes the key information, such as Gift Aid conversion rates,…

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Cigna launches ‘Make the Right Choices for Your Health’ brand campaign

Stuart Mitchell

Cigna Corporation’s Hong Kong business has launched a new brand campaign to promote health and well-being. “Make the Right Choice for Your Health” is an integrated marketing campaign that encourages Hongkongers to make the right choices for all aspects of their well-being so that they can take better control of their health. The newly-released TV commercials feature a child and an adult choosing between different everyday options to make healthier choices, for example, getting regular check-ups paying attention to diet and relaxing for better mental well-being. Yuman Chan, CEO and…

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We Are F & WeCoffee Launch New Freelancers Platform

Stuart Mitchell

Digital marketing boutique, We Are F, have announced their partnership with WeCoffee, a new platform giving freelancers the power to remotely work from coffee shops in their neighbourhood for free. This dynamic new platform is designed to take the stress out of the freelancer model by allowing users to quickly find a meeting room, workspace, or coffee shop to work from in their area. By partnering with coffee shops across the city, WeCoffee, have given freelancers one less thing to worry about. When We Are F were first beginning, a…

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CAP – Staying out for the summer – sun safety and the Ad Code

Stuart Mitchell

The CAP have released a post called: Staying out for the summer – sun safety and the Ad Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Getting out and about to enjoy the sun is a great idea provided you do so safely, but marketers often find themselves getting burned by the ASA if they start making ‘dodgy’* claims about all things sun-related.…

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