Day: 12 May 2019

CAP – Make room for this advice on hotel advertising

Stuart Mitchell

The ASA/CAP have released a post called: Make room for this advice on hotel advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Whether it’s a quick overnight trip for work, a weekend break with a loved one or a family holiday, hotels provide a much needed – and usually much enjoyed – service for consumers.  Here’s our advice on some of the rules…

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Greenpeace launches ambitious pole to pole expedition in bid for a Global Ocean Treaty

Stuart Mitchell

Greenpeace launches one of its biggest ever expeditions – an almost year-long pole to pole voyage from the Arctic to the Antarctic – to highlight the many threats facing the oceans and to campaign for a Global Ocean Treaty covering all seas outside of national waters. [See below for an expedition itinerary.] Visiting many of the areas identified as in need of protection by the groundbreaking academic study 30×30: A Blueprint for Ocean Protection, released last week, the Protect the Oceans expedition will see scientists and campaigners team up to…

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World’s first marketplace for CO2 removals is launched to reverse climate change

Stuart Mitchell

Introducing Puro – the world’s first marketplace to kick-start CO2 removal from the atmosphere. Puro is an internal startup at Fortum. This shared experiment pilot joined by a group of 23 pioneering companies aims to find a way to verify, compare and trade CO2 removals. The companies joining the experiment across industry boundaries are Fortum, Tieto, Valio, St1, ÅF Pöyry, Compensate Foundation, Carbofex, Yara Suomi Oy, Lassila & Tikanoja, SOK, Orbix, Nordic Offset, Hedman Partners, South Pole, and SEB. “To stop global warming, it is not enough to limit emissions;…

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Coca-Cola Australia and Coca-Cola Amatil announce a major increase in recycled plastic

Stuart Mitchell

Coca-Cola Australia and Coca-Cola Amatil today announced a major increase in the use of recycled plastic as part of a global commitment to help solve the world’s packaging problem. The world’s largest beverage company said 70 per cent of the plastic bottles manufactured in Australia will be made entirely from recycled plastic by the end of 2019. This will double Coca-Cola Amatil’s use of recycled plastic across its beverage range. It includes all small packages 600ml and under, including brands like Coca-Cola, Sprite, Fanta, Mount Franklin and Pump 750ml. Vamsi…

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Evian® Launches Evian® (Re)New – An In-Home Natural Mineral Water Appliance Featuring “Breakthrough” Sustainable Design

Stuart Mitchell

Evian® unveils its latest innovation – evian® (re)new – a stunning in- home water appliance which provides consumers with the unique purity of evian® natural mineral water at home from the source with a significant reduction in plastic packaging. Reinventing the way evian® natural mineral water is delivered directly to consumers, the collapsible 5L ‘bubble’ surrounding the water incorporates new generation design thinking leveraging the physics of materials: the thin and light ‘bubble’ of evian®  water is 100% recyclable and made of a 100% recycled plastic (rPET) skin that contracts…

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