Day: 18 May 2019

UNESCO Highlights the Ethical Dimensions of Artificial Intelligence at the WSIS Forum 2019

Stuart Mitchell

If we are to make the most of the possibilities offered by AI to the world, we must ensure that it serves humanity, with respect for human rights and human dignity, as well as our environment and ecosystems. Today, no global ethical framework or principles for AI developments and applications exist. UNESCO is a unique universal forum with over twenty years of experience in developing international instruments related to bioethics and the ethics of science and technology. It has the responsibility to lead an interdisciplinary, pluralistic, universal, and enlightened debate, in this regard,…

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Avon joins Humane Society International’s #BeCrueltyFree campaign calling for a worldwide ban on animal testing for cosmetics

Stuart Mitchell

Avon Products, Inc. has announced its support for a worldwide ban on animal testing for cosmetics by backing Humane Society International on its #BeCrueltyFree initiative.  The campaign is leading legislative reform to prohibit cosmetics testing on animals in all major global beauty markets by 2023. Avon has committed to support #BeCruetlyFree to drive regulatory change in key markets around the world – predominantly in Latin America and Southeast Asia – towards the desired global ban.  Avon will also support the recently launched Non-Animal Cosmetic Safety Assessment Collaboration (NACSA).  NACSA aims to…

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CAP – A quick guide to advertising consumer surveys

Stuart Mitchell

The ASA/CAP have released a post called: A quick guide to advertising consumer surveys. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Advertising claims from consumer surveys can be a great way to let the public know just how highly your product or service is rated by consumers. However, many marketers have fallen foul of the CAP Code in the way they have communicated…

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#InfluenceTakes10 encourages PR professionals to take time out

Stuart Mitchell

The CIPR has launched a campaign to encourage PR professionals to switch off and focus on their mental wellbeing. The call to action features prominently in the latest edition of Influence Magazine, which includes three articles on the importance of mental health.  The campaign calls on PR professionals to take a 10 minute break to focus solely on their wellbeing. It forms part of a broader set of CIPR initiatives planned for Mental Health Awareness Week. Alongside the campaign, the CIPR has published a breathing exercise video and will host a tweet…

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PRCA comments on BrewDog-Manifest Punk AF disagreement

Stuart Mitchell

Commenting on the BrewDog-Manifest Punk AF disagreement, the PRCA has called for a renewed focus on the pitch process and client-consultancy relationship. Alongside its existing Ideas Bank, Client-Consultancy Partnership Charter, and Client-Consultancy Contract, the PRCA will also be expanding its mediation offering to help clients and consultancies overcome difficulties by offering an independent, evidence-led view. Francis Ingham MPRCA, Director General, PRCA, said: “What matters here is that the industry is having a serious, well-intended conversation about intellectual property, creativity, and how we can achieve the very best client-consultancy relationship. It…

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